Brandwave

How popular isBose?

In September 2026, people searched for Bose by name about 1.8 million times worldwide, about the same as the previous year. These searches made up 11.4% of all global subwoofer brand searches, placing Bose third out of nine brands. When we asked both ChatGPT and Google AI Overviews about subwoofer brands, Bose did not appear in any of the answers.

Search and AI answers in September 2026

Bose is the third most searched of 9 competitors and not listed in any AI answer.

  1. SonosShare of searches 31.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SVSShare of searches 13.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BoseShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. KlipschShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. REL AcousticsShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

+4 more

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Top subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bose did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SVS1st
  2. Polk Audio2nd
  3. REL Acoustics3rd
  4. Klipsch4th
  5. KEF5th
  6. Sonos–
  7. Bose–
  8. Sony–
  9. Yamaha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SVS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klipsch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • REL Acoustics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polk Audio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subwoofer brands

5 answers

  • Asked ChatGPT

    “Which subwoofer should I buy for my home theater?”

    1. 1SVS
    2. 2Yamaha

  • Asked ChatGPT

    “What are the best subwoofer brands?”

    1. 1SVS
    2. 2REL Acoustics
    3. 3Klipsch
    4. 4KEF

  • Asked ChatGPT

    “What's the best subwoofer for music?”

    1. 1SVS

  • Searched Google, AI Overview

    “subwoofer”

    1. 1Polk Audio
    2. 2SVS

  • Searched Google, AI Overview

    “best subwoofer”

    1. 1SVS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Which subwoofer brands compete with Bose?

Bose against subwoofer brands worldwide, by month

Share of searches by month for Sonos, SVS, Bose, Klipsch, REL Acoustics, Sony, Yamaha, KEF, Polk Audio. The figures are in the table below the chart.

View monthly share of searches table
MonthSonosSVSBoseKlipschREL AcousticsSonyYamahaKEFPolk Audio
Oct 202528.4%15.6%10.4%10.4%10.4%8.5%6.9%5.7%3.8%
Nov 202537.7%13.8%11.3%9.2%7.5%7.5%5%5%2.8%
Dec 202535.3%15.8%10.6%10.6%8.6%7.1%4.7%4.7%2.6%
Jan 202628.3%18.9%10.3%10.3%10.3%8.5%5.7%4.6%3.1%
Feb 202629.3%16.1%10.7%10.7%10.7%8.7%5.9%4.8%3.2%
Mar 202629.3%16.1%10.7%10.7%10.7%8.7%5.9%4.8%3.2%
Apr 202627.8%15.2%10.2%12.4%10.2%8.3%6.8%5.5%3.7%
May 202630.7%13.7%11.2%11.2%11.2%7.5%6.1%5%3.3%
Jun 202629%15.8%12.9%10.6%8.7%8.7%5.8%4.7%3.8%
Jul 202627.8%15.2%12.4%12.4%8.3%10.2%5.5%4.5%3.7%
Aug 202629.9%16.4%10.9%10.9%8.9%8.9%6%4.9%3.2%
Sep 202631.1%13.9%11.4%11.4%9.3%9.3%6.2%4.1%3.4%

  1. 1.Sonos

    31.1%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.SVS

    13.9%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.5 points.

  3. 3.Bose

    11.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Klipsch

    11.4%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.REL Acoustics

    9.3%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Sony

    9.3%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Yamaha

    6.2%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.KEF

    4.1%

    Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  9. 9.Polk Audio

    3.4%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Sonos, Klipsch and 3 other brands sell other things too, so only their searches that name this product count here, like “sonos sub”.

Compare popularity between Bose and its closest rivals

Every comparison with Bose

51 comparisons

How has branded search demand for Bose changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bose worldwide held steady at 1.8M.
  • Across the 12 months ending September 2026, Bose’s share of searches among subwoofer brands worldwide increased from 10.4% to 11.4%.
  • Across the 12 months ending September 2026, Bose’s share of searches among subwoofer brands worldwide peaked at 12.9% in June 2026 and was lowest at 10.2% in April 2026.

How did search popularity change for subwoofer brands worldwide in September 2026?

6 changes

  1. In September 2026, Sonos gained share of searches among subwoofer brands worldwide, from 29.9% to 31.1%.

  2. In September 2026, SVS lost share of searches among subwoofer brands worldwide, from 16.4% to 13.9%.

  3. In September 2026, KEF lost share of searches among subwoofer brands worldwide, from 4.9% to 4.1%.

  4. Estimated monthly branded searches for Polk Audio worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  5. Estimated monthly branded searches for REL Acoustics worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Yamaha worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Bose’s branded searches counted?

42 search terms

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker bose
  • bose av receiver
  • bose bluetooth speaker
  • bose bone conduction headphones
  • bose bookshelf speakers
  • bose buds
  • bose ear buds
  • bose earbud
  • bose earbuds
  • bose earphones
  • bose floorstanding speakers
  • bose headphone
  • bose headphones
  • bose headset
  • bose home cinema
  • bose l1
  • bose open ear
  • bose open ear earbuds
  • bose open ear headphones
  • bose open earbuds
  • bose pa
  • bose pa speaker
  • bose pa system
  • bose party speaker
  • bose portable speaker
  • bose quietcomfort
  • bose s1 pro
  • bose smart speaker
  • bose soundbar
  • bose soundbar with subwoofer
  • bose soundlink
  • bose speaker
  • bose stage monitor
  • bose subwoofer
  • bose surround sound
  • bose surround sound system
  • bose ultra open earbuds
  • bose wireless earbud
  • bose wireless earbuds
  • bose wireless headphones

1–40 of 42

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bose compete?

Bose is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands4th of 155.2%Show ranking
Wireless earbud brands3rd of 82.9%Show ranking
Speaker brands5th of 97.9%Show ranking
Smart speaker brands5th of 50.25%Show ranking
Wireless headset brands9th of 90.13%Show ranking
Bluetooth speaker brands2nd of 812.3%Show ranking
Open-ear headphone brands2nd of 616%Show ranking
Party speaker brands6th of 70.26%Show ranking
Soundbar brands4th of 815.8%Show ranking
Home cinema brands3rd of 138.3%Show ranking
PA systems1st of 841.3%Show ranking
Subwoofer brands3rd of 911.4%Shown above
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