Brandwave

Smart speaker brands:Which are searched most?

Amazon and Google share the highest estimated Share of Search among smart speaker brands worldwide, at 49.9% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon49.9%
  2. Google49.9%
  3. Bose0.13%
  4. Sonos0.11%
  5. Apple HomePod0.04%

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Share of SearchLeaderboard

Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smart speaker brands worldwide, by month

Share of Search by month for Amazon, Google. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonGoogleBoseSonosApple HomePod
Oct 202549.9%49.9%0.13%0.11%0.04%
Nov 202554.8%44.8%0.19%0.14%0.04%
Dec 202554.8%44.8%0.18%0.12%0.05%
Jan 202649.9%49.9%0.12%0.11%0.04%
Feb 202649.9%49.9%0.12%0.11%0.04%
Mar 202649.9%49.9%0.11%0.11%0.04%
Apr 202644.8%54.9%0.12%0.1%0.03%
May 202649.9%49.9%0.11%0.11%0.03%
Jun 202649.9%49.9%0.11%0.09%0.04%
Jul 202649.9%49.9%0.11%0.09%0.03%
Aug 202649.9%49.9%0.13%0.11%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Amazon

    49.9%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Google

    49.9%

    Held 2nd. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bose

    0.13%

    Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share 0 points.

  4. 4.Sonos

    0.11%

    Held 4th. 877K estimated branded searches, +16.3% vs prior month. Share 0 points.

  5. 5.Apple HomePod

    0.04%

    Held 5th. 300K estimated branded searches, +11.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among smart speaker brands worldwide?

Amazon and Google share the highest estimated Share of Search among smart speaker brands worldwide, at 49.9% in August 2026.

Global smart speaker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Amazon49.9%54.8%Dec 202544.8%Apr 20261st
Google49.9%54.9%Apr 202644.8%Nov 20252nd
Bose0.13%0.19%Nov 20250.11%Mar 20263rd
Sonos0.11%0.14%Nov 20250.09%Jul 20264th
Apple HomePod0.04%0.05%Dec 20250.03%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Amazon’s estimated Share of Search among smart speaker brands worldwide peaked at 54.8% in December 2025 and was lowest at 44.8% in April 2026.
  • Across the 11 months ending August 2026, Google’s estimated Share of Search among smart speaker brands worldwide peaked at 54.9% in April 2026 and was lowest at 44.8% in November 2025.
  • Across the 11 months ending August 2026, Amazon, Google, Bose, Sonos and Apple HomePod held steady: their estimated Share of Search among smart speaker brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for smart speaker brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple HomePod worldwide fell 10.7% over 11 measured months, from 336K to 300K in August 2026.

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