Brandwave

How popular isGoogle Nest in search?

In September 2026, there were an estimated 406K branded searches for Google Nest worldwide which is down 42.4% over the last 12 months. Google Nest holds 15.4% estimated Share of Search among smart speaker brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sonos42.2%
  2. Apple HomePod22.9%
  3. Amazon Echo17.2%
  4. Google Nest15.4%
  5. Bose2.2%
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Which smart speaker brands compete with Google Nest?

Google Nest against smart speaker brands worldwide, by month

Share of Search by month for Sonos, Apple HomePod, Amazon Echo, Google Nest, Bose. The figures are in the table below the chart.

View monthly share of search table
MonthSonosApple HomePodAmazon EchoGoogle NestBose
Oct 202536.9%18.4%22.1%20.2%2.4%
Nov 202541.6%16.7%20.9%18.7%2.2%
Dec 202535.1%19.1%24.3%19.2%2.2%
Jan 202637.9%20.6%18.9%20.7%2%
Feb 202637.8%20.6%18.9%20.7%2%
Mar 202643%21.5%17.6%15.7%2.2%
Apr 202641.3%18.4%19.2%18.5%2.6%
May 202643.1%17.3%17.6%19.3%2.7%
Jun 202637%20.2%20.2%20.3%2.4%
Jul 202640.3%19.8%18.7%18%3.1%
Aug 202643.8%19.5%17.9%16%2.8%
Sep 202642.2%22.9%17.2%15.4%2.2%

  1. 1.Sonos

    42.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Apple HomePod

    22.9%

    Held 2nd. 366K estimated branded searches, +22% vs prior month. Share +3.4 points.

  3. 3.Amazon Echo

    17.2%

    Held 3rd. 275K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Google Nest

    15.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Bose

    2.2%

    Held 5th. 35K estimated branded searches, -17.5% vs prior month. Share -0.6 points.

Compare search popularity between Google Nest and its closest rivals

Every comparison with Google Nest

How has branded search demand for Google Nest changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest worldwide fell from 705K to 406K.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smart speaker brands worldwide decreased from 20.2% to 15.4%.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smart speaker brands worldwide peaked at 20.7% in January 2026 and was lowest at 15.4% in September 2026.
  • Across the 12 months ending September 2026, Google Nest fell from 3rd to 4th among smart speaker brands worldwide.

How did search popularity change for smart speaker brands worldwide in September 2026?

  1. In September 2026, Apple HomePod gained estimated Share of Search among smart speaker brands worldwide, from 19.5% to 22.9%.

  2. In September 2026, Sonos lost estimated Share of Search among smart speaker brands worldwide, from 43.8% to 42.2%.

  3. In September 2026, Amazon Echo lost estimated Share of Search among smart speaker brands worldwide, from 17.9% to 17.2%.

  4. In September 2026, Google Nest lost estimated Share of Search among smart speaker brands worldwide, from 16% to 15.4%.

  5. In September 2026, Bose lost estimated Share of Search among smart speaker brands worldwide, from 2.8% to 2.2%.

Where does Google Nest compete?

Google Nest is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home security camera brands5th of 68.5%Show ranking
Fire alarm brands3rd of 611.9%Show ranking
Smart speaker brands4th of 515.4%Shown above
Mesh wifi brands2nd of 524.6%Show ranking
Smart thermostat brands1st of 541.9%Show ranking
Video doorbell brands2nd of 540.1%Show ranking
Door bell brands2nd of 448.9%Show ranking
Smoke alarm brands1st of 659.7%Show ranking

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • google nest
  • google nest thermostat
  • googlenest
  • nest thermostat

How the Brand Demand Index is measured

Do you work for Google Nest? To request corrections or removal please contact us via our support page and we will be happy to assist.

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