Google Nest vs TP-Link:Which is more popular by branded search?
In August 2026, TP-Link had more branded searches than Google Nest among mesh wifi brands worldwide. TP-Link was estimated to have 2M branded searches compared to Google Nest’s 457K, and held a 60.1% Share of Search versus Google Nest’s 13.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest or TP-Link?
Compare the mesh wifi systems people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, Google Nest. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Google Nest | Ubiquiti | NETGEAR | eero |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 17.8% | 13.6% | 7.2% | 4.1% |
| Nov 2025 | 55.8% | 19.8% | 13.3% | 7.1% | 4% |
| Dec 2025 | 56.6% | 18.5% | 13.5% | 7.3% | 4.1% |
| Jan 2026 | 57.9% | 16.7% | 13.8% | 7.4% | 4.2% |
| Feb 2026 | 58.7% | 15.5% | 13.9% | 7.7% | 4.2% |
| Mar 2026 | 58.2% | 12.5% | 16.2% | 8.5% | 4.7% |
| Apr 2026 | 60.1% | 13% | 13.8% | 8.1% | 4.9% |
| May 2026 | 58.7% | 14.9% | 13.4% | 8.2% | 4.8% |
| Jun 2026 | 58.7% | 15.7% | 13.4% | 7.3% | 4.9% |
| Jul 2026 | 58.6% | 15% | 13.3% | 7.3% | 5.8% |
| Aug 2026 | 60.1% | 13.8% | 13.6% | 7.4% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the Google Nest and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Google Nest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 717K to 457K.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among mesh wifi brands worldwide moved from 57.3% to 60.1%, and its estimated monthly branded searches moved from 2.3M to 2M.
How did search popularity change for mesh wifi brands worldwide in August 2026?
2 changes
In August 2026, TP-Link gained estimated Share of Search among mesh wifi brands worldwide, from 58.6% to 60.1%.
In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
5 branded search terms
- google nest
- google nest thermostat
- googlenest
- nest thermostat
- store google com
TP-Link
7 branded search terms
- router tp-link
- tp link
- tp link deco
- tp link router
- tp-link
- tp-link com
- tp-link wifi router
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.