Brandwave

How popular isASUS?

In September 2026, people searched for ASUS by name about 2 million times worldwide, about the same as the previous year. These searches made up 1.1% of all global mesh wifi brand searches, placing ASUS sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about mesh wifi brands, ASUS appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

ASUS is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. UbiquitiShare of searches 44.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Google NestShare of searches 24.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. eeroShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. NETGEARShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. ASUSShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top mesh wifi brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASUS is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. eero2nd
  3. NETGEAR3rd
  4. ASUS4th
  5. Google Nest5th
  6. Ubiquiti6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubiquiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mesh wifi brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mesh wifi brands compete with ASUS?

ASUS against mesh wifi brands worldwide, by month

Share of searches by month for Ubiquiti, Google Nest, eero, NETGEAR, TP-Link, ASUS. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiGoogle NesteeroNETGEARTP-LinkASUS
Oct 202543.2%28.9%10.6%13%3.2%1.1%
Nov 202540.6%33.2%10%12.2%3%1.1%
Dec 202540.6%33.2%10%12.2%3%1%
Jan 202643.2%28.9%10.6%13%3.2%1.1%
Feb 202642.9%28.7%10.5%12.9%3.9%1.1%
Mar 202647.9%21.4%11.8%14.4%3.5%1%
Apr 202644.2%24.2%13.3%13.3%4%1.1%
May 202642.1%28.2%12.6%12.6%3.1%1.3%
Jun 202642.1%28.2%12.6%12.6%3.1%1.3%
Jul 202642.8%23.4%15.7%12.9%3.9%1.3%
Aug 202644.1%24.1%13.2%13.2%4%1.4%
Sep 202644.5%24.3%13.4%13.4%3.3%1.1%

  1. 1.Ubiquiti

    44.5%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Google Nest

    24.3%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.eero

    13.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.NETGEAR

    13.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.TP-Link

    3.3%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  6. 6.ASUS

    1.1%

    Held 6th. 11.5K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

Compare popularity between ASUS and its closest rivals

Every comparison with ASUS

36 comparisons

How has branded search demand for ASUS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
  • Across the 12 months ending September 2026, ASUS’s share of searches among mesh wifi brands worldwide held steady at 1.1%.

How did search popularity change for mesh wifi brands worldwide in September 2026?

5 changes

  1. In September 2026, TP-Link lost share of searches among mesh wifi brands worldwide, from 4% to 3.3%.

  2. Ubiquiti’s share of searches among mesh wifi brands worldwide has gained ground for 3 months in a row, from 42.1% to 44.5% in September 2026.

  3. NETGEAR’s share of searches among mesh wifi brands worldwide has gained ground for 3 months in a row, from 12.6% to 13.4% in September 2026.

  4. Estimated monthly branded searches for Google Nest worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  5. Estimated monthly branded searches for ASUS worldwide fell 20.7% over 12 measured months, from 14.5K to 11.5K in September 2026.

How are ASUS’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asus
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus
  • zenwifi

Do you work for ASUS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ASUS compete?

ASUS is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming console brands4th of 59.1%Show ranking
Laptop brands4th of 810.6%Show ranking
External monitor brands3rd of 620.4%Show ranking
Portable monitor brands3rd of 720.5%Show ranking
Computer chip and graphics card brands1st of 629.2%Show ranking
Routers brands1st of 835.5%Show ranking
Curved monitor brands1st of 736%Show ranking
Computer monitor brands1st of 638.9%Show ranking
Wi-fi router brands1st of 644.8%Show ranking
Wi-fi extender brands1st of 550.1%Show ranking
Modem router brands1st of 590.7%Show ranking
Mesh wifi brands6th of 61.1%Shown above
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