Brandwave

How popular isASUS?

In September 2026, people searched for ASUS by name about 2 million times worldwide, about the same as the previous year. These searches made up 35.5% of all global routers brand searches, placing ASUS first out of eight brands. When we asked both ChatGPT and Google AI Overviews about routers brands, ASUS appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

ASUS is the most searched of 8 competitors and the second most recommended in AI answers.

  1. ASUSShare of searches 35.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. TP-LinkShare of searches 29.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MakitaShare of searches 19.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DeWaltShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. eeroShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top routers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASUS appeared in all five answers. ASUS is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. ASUS2nd
  3. eero3rd
  4. Makita–
  5. DeWalt–
  6. Bosch–
  7. Triton–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • eero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about routers brands

5 answers

  • Asked ChatGPT

    “Which router brand should I buy?”

    1. 1ASUS
    2. 2TP-Link
    3. 3eero

  • Asked ChatGPT

    “What are the best router brands?”

    1. 1ASUS
    2. 2TP-Link
    3. 3eero

  • Asked ChatGPT

    “What's the best router brand for home wifi?”

    1. 1TP-Link
    2. 2ASUS
    3. 3eero

  • Searched Google, AI Overview

    “best wifi router”

    1. 1TP-Link
    2. 2ASUS

  • Searched Google, AI Overview

    “wireless router for home”

    1. 1TP-Link
    2. 2ASUS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which routers brands compete with ASUS?

ASUS against routers brands worldwide, by month

Share of searches by month for ASUS, TP-Link, Makita, DeWalt, eero. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkMakitaDeWalteeroBoschTritonDraper
Oct 202531.1%31.1%23.8%11.4%2.3%0.33%0.03%<0.01%
Nov 202530.1%30.1%23.6%13.6%2.2%0.37%0.03%<0.01%
Dec 202531.4%31.4%20.3%14.1%2.3%0.33%0.03%<0.01%
Jan 202633.4%33.4%18%12.3%2.5%0.35%0.03%<0.01%
Feb 202635.9%29.4%18.9%13.2%2.2%0.38%0.03%<0.01%
Mar 202634.4%28.2%21.8%12.7%2.5%0.36%0.03%<0.01%
Apr 202631.2%31.2%20.4%14%2.8%0.4%0.06%<0.01%
May 202631.1%31.1%20.6%14%2.8%0.34%0.03%<0.01%
Jun 202635.5%29.1%19.3%13.1%2.6%0.3%0.03%<0.01%
Jul 202633%33%17.9%12.1%3.6%0.35%0.03%<0.01%
Aug 202635.5%29.1%19.3%13.1%2.6%0.3%0.03%<0.01%
Sep 202635.5%29.1%19.5%13%2.6%0.3%0.03%<0.01%

  1. 1.ASUS

    35.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.TP-Link

    29.1%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Makita

    19.5%

    Held 3rd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  4. 4.DeWalt

    13%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.eero

    2.6%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bosch

    0.3%

    Held 6th. 15.7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Triton

    0.03%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Draper

    <0.01%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ASUS and its closest rivals

Every comparison with ASUS

36 comparisons

How has branded search demand for ASUS changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
  • Across the 12 months ending September 2026, ASUS’s share of searches among routers brands worldwide increased from 31.1% to 35.5%.
  • Across the 12 months ending September 2026, ASUS’s share of searches among routers brands worldwide peaked at 35.9% in February 2026 and was lowest at 30.1% in November 2025.

How did search popularity change for routers brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for Triton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  3. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 19.2K to 15.7K in September 2026.

  4. Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How are ASUS’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asus
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus
  • zenwifi

Do you work for ASUS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ASUS compete?

ASUS is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming console brands4th of 59.1%Show ranking
Laptop brands4th of 810.6%Show ranking
External monitor brands3rd of 620.4%Show ranking
Portable monitor brands3rd of 720.5%Show ranking
Computer chip and graphics card brands1st of 629.2%Show ranking
Routers brands1st of 835.5%Shown above
Curved monitor brands1st of 736%Show ranking
Computer monitor brands1st of 638.9%Show ranking
Wi-fi router brands1st of 644.8%Show ranking
Wi-fi extender brands1st of 550.1%Show ranking
Modem router brands1st of 590.7%Show ranking
Mesh wifi brands6th of 61.1%Show ranking
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