ASUS vs HP:Which is more popular by branded search?
In August 2026, ASUS had more branded searches than HP among laptop brands worldwide. ASUS was estimated to have 2M branded searches compared to HP’s 316K, and held a 17.5% Share of Search versus HP’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASUS or HP?
Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASUS, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple MacBook | Lenovo | ASUS | Dell | HP |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 26.5% | 19.2% | 6.5% | 3.8% |
| Nov 2025 | 42.1% | 30.4% | 18% | 6.1% | 3.4% |
| Dec 2025 | 44.5% | 26.9% | 19.5% | 5.4% | 3.8% |
| Jan 2026 | 43.9% | 26.5% | 19.2% | 6.5% | 3.8% |
| Feb 2026 | 47% | 23.2% | 20.3% | 5.7% | 3.9% |
| Mar 2026 | 54.7% | 22.1% | 15.8% | 4.4% | 3% |
| Apr 2026 | 48.7% | 24% | 17.5% | 5.9% | 4% |
| May 2026 | 48.9% | 24.1% | 17.6% | 5.9% | 3.4% |
| Jun 2026 | 45.5% | 26.8% | 19.2% | 5.4% | 3.1% |
| Jul 2026 | 46.4% | 28% | 16.7% | 5.6% | 3.2% |
| Aug 2026 | 49.4% | 24.4% | 17.5% | 6% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the ASUS and HP comparison changed over the last 12 months?
3 findings
- ASUS was ahead of HP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands worldwide moved from 19.2% to 17.5%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 396K to 316K.
How did search popularity change for laptop brands worldwide in August 2026?
2 changes
In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.
Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.