Brandwave

How popular isApple MacBook in search?

In August 2026, there were an estimated 5.5M branded searches for Apple MacBook worldwide which is up 22.2% over the last 11 months. Apple MacBook holds 49.4% estimated Share of Search among laptop brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple MacBook49.4%
  2. Lenovo24.4%
  3. ASUS17.5%
  4. Dell6%
  5. HP2.8%
Apple MacBook website (opens in a new tab)

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Which laptop brands compete with Apple MacBook?

Apple MacBook against laptop brands worldwide, by month

Share of Search by month for Apple MacBook, Lenovo, ASUS, Dell, HP. The figures are in the table below the chart.

View monthly share of search table
MonthApple MacBookLenovoASUSDellHP
Oct 202543.9%26.5%19.2%6.5%3.8%
Nov 202542.1%30.4%18%6.1%3.4%
Dec 202544.5%26.9%19.5%5.4%3.8%
Jan 202643.9%26.5%19.2%6.5%3.8%
Feb 202647%23.2%20.3%5.7%3.9%
Mar 202654.7%22.1%15.8%4.4%3%
Apr 202648.7%24%17.5%5.9%4%
May 202648.9%24.1%17.6%5.9%3.4%
Jun 202645.5%26.8%19.2%5.4%3.1%
Jul 202646.4%28%16.7%5.6%3.2%
Aug 202649.4%24.4%17.5%6%2.8%
Sep 2026—————

  1. 1.Apple MacBook

    49.4%

    Held 1st. 5.5M estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  2. 2.Lenovo

    24.4%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.ASUS

    17.5%

    Held 3rd. 2M estimated branded searches, +20.4% vs prior month. Share +0.8 points.

  4. 4.Dell

    6%

    Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  5. 5.HP

    2.8%

    Held 5th. 316K estimated branded searches, +0.86% vs prior month. Share -0.4 points.

Compare search popularity between Apple MacBook and its closest rivals

Every comparison with Apple MacBook

How has branded search demand for Apple MacBook changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple MacBook worldwide rose from 4.5M to 5.5M.
  • Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide increased from 43.9% to 49.4%.
  • Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide peaked at 54.7% in March 2026 and was lowest at 42.1% in November 2025.

How did search popularity change for laptop brands worldwide in August 2026?

  1. In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%.

  2. In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.

  3. In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%.

  4. Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.

How is Apple MacBook measured?

Brandwave collects information about searches that people make online using Apple MacBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • apple macbook
  • macbook

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How the Brand Demand Index is measured

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