Brandwave

Acer vs Apple MacBook:Which is searched more?

In September 2026, Apple MacBook had more branded searches than Acer among laptop brands worldwide. Apple MacBook had about 5.6 million branded searches, while Acer had 823,000. Apple MacBook made up 32.2% of all laptop brand searches we track, and Acer accounted for 4.8%. These are worldwide searches for English-language branded terms.

Share of searches among laptop brands worldwide in September 2026Is Acer or Apple MacBook more popular in search?
Acer4.8%823K searches
vs
Apple MacBook32.2%5.5M searches

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Is Acer or Apple MacBook more popular in search?

Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Acer and Apple MacBook among laptop brands worldwide, by month

Share of searches by month for Apple MacBook, Acer. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookLenovoDellASUSHPAcerRazerMicrosoft Surface
Oct 202527.3%27.7%15.9%11%6%5%5%2.2%
Nov 202525.8%29.4%16.9%10.2%5.6%4.6%5.6%2%
Dec 202527.7%27.7%15.3%11.2%6.1%4.1%6.1%1.8%
Jan 202627%27.9%15.7%10.9%5.9%4.9%5.9%1.8%
Feb 202630.3%25.5%14.6%12.2%5.5%4.5%5.5%2%
Mar 202636.1%24.9%13.4%9.7%5.3%4.4%4.4%2%
Apr 202631.3%26.4%15%10.3%5.7%4.6%4.6%2.1%
May 202630.7%25.9%16.9%10.2%5.6%4.6%4.6%1.7%
Jun 202629.1%27.9%15.6%11.5%5.2%4.2%4.2%2.3%
Jul 202629.2%30.2%13.9%9.7%6.4%4.3%4.3%1.9%
Aug 202631.7%28.6%13.2%10.5%5.7%4.7%3.8%1.7%
Sep 202632.2%27.2%13.4%10.6%5.8%4.8%3.9%2.1%

How has the Acer and Apple MacBook comparison changed over the last 12 months?

3 findings
  • Apple MacBook was ahead of Acer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acer’s share of searches among laptop brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 823K.
  • Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands worldwide moved from 27.3% to 32.2%, and its estimated monthly branded searches moved from 4.5M to 5.5M.

How did search popularity change for laptop brands worldwide in September 2026?

2 changes
  1. Apple MacBook’s share of searches among laptop brands worldwide has gained ground for 3 months in a row, from 29.1% to 32.2% in September 2026.

  2. Acer’s share of searches among laptop brands worldwide has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Acer’s and Apple MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acer

1 branded search term

  • acer

Apple MacBook

2 branded search terms

  • apple macbook
  • macbook

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

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