Apple MacBook vs Dell:Which is searched more?
In September 2026, Apple MacBook had more branded searches than Dell among laptop brands worldwide. Apple MacBook was estimated to have 5.5M branded searches compared to Dell’s 2.3M, and held a 32.6% Share of Search versus Dell’s 13.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple MacBook or Dell?
Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple MacBook, Dell. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple MacBook | Lenovo | Dell | ASUS | HP | Razer | Microsoft Surface |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 27.9% | 16% | 12% | 8.1% | 6.3% | 2.2% |
| Nov 2025 | 25.9% | 29.6% | 17% | 11% | 7.4% | 7.1% | 2.1% |
| Dec 2025 | 27.6% | 27.6% | 15.3% | 12% | 8.1% | 7.7% | 1.8% |
| Jan 2026 | 27.1% | 28% | 15.8% | 11.8% | 8% | 7.6% | 1.8% |
| Feb 2026 | 30.3% | 25.5% | 14.6% | 13% | 7.7% | 6.9% | 2% |
| Mar 2026 | 36.4% | 25.1% | 13.5% | 10.4% | 7.1% | 5.6% | 2% |
| Apr 2026 | 31.4% | 26.5% | 15.1% | 11.2% | 7.9% | 5.9% | 2.1% |
| May 2026 | 30.9% | 26.1% | 17% | 11.1% | 7.4% | 5.9% | 1.7% |
| Jun 2026 | 29.3% | 28.1% | 15.7% | 12.3% | 6.9% | 5.3% | 2.3% |
| Jul 2026 | 29.4% | 30.4% | 14% | 10.5% | 8.2% | 5.6% | 1.9% |
| Aug 2026 | 32.1% | 29% | 13.4% | 11.3% | 7.3% | 5.1% | 1.7% |
| Sep 2026 | 32.6% | 27.6% | 13.6% | 11.5% | 7.5% | 5.1% | 2.2% |
How has the Apple MacBook and Dell comparison changed over the last 12 months?
3 findings
- Apple MacBook was ahead of Dell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide moved from 27.5% to 32.6%, and its estimated monthly branded searches moved from 4.5M to 5.5M.
- Across the 12 months ending September 2026, Dell’s estimated Share of Search among laptop brands worldwide moved from 16% to 13.6%, and its estimated monthly branded searches moved from 2.6M to 2.3M.
How did search popularity change for laptop brands worldwide in September 2026?
2 changes
In September 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 32.1% to 32.6%.
Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.
Other head-to-heads among laptop brands
How each brand is measured
Brandwave collects information about searches that people make online using Apple MacBook’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple MacBook
2 branded search terms
- apple macbook
- macbook
Dell
3 branded search terms
- dell
- dell laptop
- dell monitor
Put your own brand in this comparison
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