Brandwave

HP vs Lenovo:Which is searched more?

In September 2026, Lenovo had more branded searches than HP among laptop brands worldwide. Lenovo was estimated to have 4.7M branded searches compared to HP’s 1M, and held a 28.5% Share of Search versus HP’s 6.1%. These are worldwide searches for English-language branded terms.

Share of Search among laptop brands worldwide in September 2026Which is more popular in search, HP or Lenovo?
HP6.1%1M searches
vs
Lenovo28.5%4.7M searches

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Which is more popular in search, HP or Lenovo?

Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HP and Lenovo among laptop brands worldwide, by month

Share of Search by month for Lenovo, HP. The figures are in the table below the chart.

View monthly share of search table
MonthApple MacBookLenovoDellASUSHPRazerMicrosoft Surface
Oct 202528.7%29.1%16.7%11.6%6.3%5.2%2.3%
Nov 202527%30.8%17.7%10.7%5.8%5.8%2.1%
Dec 202528.9%28.9%16%11.6%6.4%6.4%1.9%
Jan 202628.4%29.3%16.5%11.4%6.3%6.3%1.9%
Feb 202631.7%26.7%15.2%12.8%5.7%5.7%2.1%
Mar 202637.7%26%14%10.2%5.6%4.6%2%
Apr 202632.8%27.7%15.8%10.8%5.9%4.9%2.2%
May 202632.2%27.2%17.7%10.6%5.8%4.8%1.7%
Jun 202630.4%29.2%16.3%12%5.4%4.4%2.4%
Jul 202630.6%31.5%14.5%10.1%6.7%4.5%2%
Aug 202633.3%30.1%13.8%11%6%4%1.8%
Sep 202633.8%28.5%14.1%11.1%6.1%4.1%2.2%

How has the HP and Lenovo comparison changed over the last 12 months?

  • Lenovo was ahead of HP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop brands worldwide moved from 6.3% to 6.1%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Lenovo’s estimated Share of Search among laptop brands worldwide moved from 29.1% to 28.5%, and its estimated monthly branded searches moved from 4.6M to 4.7M.

How did search popularity change for laptop brands worldwide in September 2026?

  1. In September 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 30.1% to 28.5%.

Other head-to-heads among laptop brands

How each brand is measured

Brandwave collects information about searches that people make online using HP’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

1 branded search term

  • hp laptop

Lenovo

4 branded search terms

  • lenovo
  • lenovo laptop
  • lenovo legion
  • lenovo thinkpad

How the Brand Demand Index is measured

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Put your own brand in this comparison

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