Dell vs Lenovo:Which is searched more?
In September 2026, Lenovo had more branded searches than Dell among laptop brands worldwide. Lenovo was estimated to have 4.7M branded searches compared to Dell’s 2.3M, and held a 28.5% Share of Search versus Dell’s 14.1%. These are worldwide searches for English-language branded terms.
Follow Dell vs Lenovo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dell or Lenovo?
Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lenovo, Dell. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple MacBook | Lenovo | Dell | ASUS | HP | Razer | Microsoft Surface |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 29.1% | 16.7% | 11.6% | 6.3% | 5.2% | 2.3% |
| Nov 2025 | 27% | 30.8% | 17.7% | 10.7% | 5.8% | 5.8% | 2.1% |
| Dec 2025 | 28.9% | 28.9% | 16% | 11.6% | 6.4% | 6.4% | 1.9% |
| Jan 2026 | 28.4% | 29.3% | 16.5% | 11.4% | 6.3% | 6.3% | 1.9% |
| Feb 2026 | 31.7% | 26.7% | 15.2% | 12.8% | 5.7% | 5.7% | 2.1% |
| Mar 2026 | 37.7% | 26% | 14% | 10.2% | 5.6% | 4.6% | 2% |
| Apr 2026 | 32.8% | 27.7% | 15.8% | 10.8% | 5.9% | 4.9% | 2.2% |
| May 2026 | 32.2% | 27.2% | 17.7% | 10.6% | 5.8% | 4.8% | 1.7% |
| Jun 2026 | 30.4% | 29.2% | 16.3% | 12% | 5.4% | 4.4% | 2.4% |
| Jul 2026 | 30.6% | 31.5% | 14.5% | 10.1% | 6.7% | 4.5% | 2% |
| Aug 2026 | 33.3% | 30.1% | 13.8% | 11% | 6% | 4% | 1.8% |
| Sep 2026 | 33.8% | 28.5% | 14.1% | 11.1% | 6.1% | 4.1% | 2.2% |
How has the Dell and Lenovo comparison changed over the last 12 months?
3 findings
- Lenovo was ahead of Dell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s estimated Share of Search among laptop brands worldwide moved from 16.7% to 14.1%, and its estimated monthly branded searches moved from 2.6M to 2.3M.
- Across the 12 months ending September 2026, Lenovo’s estimated Share of Search among laptop brands worldwide moved from 29.1% to 28.5%, and its estimated monthly branded searches moved from 4.6M to 4.7M.
How did search popularity change for laptop brands worldwide in September 2026?
2 changes
In September 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 30.1% to 28.5%.
Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.
Other head-to-heads among laptop brands
How each brand is measured
Brandwave collects information about searches that people make online using Dell’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.