Brandwave

How popular isAcer?

In September 2026, people searched for Acer by name about 823,000 times worldwide, about the same as the previous year. These searches made up 4.8% of all global laptop brand searches, placing Acer sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, Acer appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Acer is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Apple MacBookShare of searches 32.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. LenovoShare of searches 27.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. DellShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ASUSShare of searches 10.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. AcerShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Acer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Acer is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo1st
  2. Dell2nd
  3. ASUS3rd
  4. HP4th
  5. Apple MacBook5th
  6. Acer6th
  7. Microsoft Surface7th
  8. Razer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple MacBook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which laptop brands compete with Acer?

Acer against laptop brands worldwide, by month

Share of searches by month for Apple MacBook, Lenovo, Dell, ASUS, HP, Acer, Razer, Microsoft Surface. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookLenovoDellASUSHPAcerRazerMicrosoft Surface
Oct 202527.3%27.7%15.9%11%6%5%5%2.2%
Nov 202525.8%29.4%16.9%10.2%5.6%4.6%5.6%2%
Dec 202527.7%27.7%15.3%11.2%6.1%4.1%6.1%1.8%
Jan 202627%27.9%15.7%10.9%5.9%4.9%5.9%1.8%
Feb 202630.3%25.5%14.6%12.2%5.5%4.5%5.5%2%
Mar 202636.1%24.9%13.4%9.7%5.3%4.4%4.4%2%
Apr 202631.3%26.4%15%10.3%5.7%4.6%4.6%2.1%
May 202630.7%25.9%16.9%10.2%5.6%4.6%4.6%1.7%
Jun 202629.1%27.9%15.6%11.5%5.2%4.2%4.2%2.3%
Jul 202629.2%30.2%13.9%9.7%6.4%4.3%4.3%1.9%
Aug 202631.7%28.6%13.2%10.5%5.7%4.7%3.8%1.7%
Sep 202632.2%27.2%13.4%10.6%5.8%4.8%3.9%2.1%

  1. 1.Apple MacBook

    32.2%

    Held 1st. 5.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Lenovo

    27.2%

    Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.5 points.

  3. 3.Dell

    13.4%

    Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.ASUS

    10.6%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.HP

    5.8%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Acer

    4.8%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Razer

    3.9%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Microsoft Surface

    2.1%

    Held 8th. 368K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

Compare popularity between Acer and its closest rivals

Every comparison with Acer

10 comparisons

How has branded search demand for Acer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Acer worldwide held steady at 823K.
  • Across the 12 months ending September 2026, Acer’s share of searches among laptop brands worldwide held steady, from 5% to 4.8%.

How did search popularity change for laptop brands worldwide in September 2026?

5 changes

  1. In September 2026, Lenovo lost share of searches among laptop brands worldwide, from 28.6% to 27.2%.

  2. Apple MacBook’s share of searches among laptop brands worldwide has gained ground for 3 months in a row, from 29.1% to 32.2% in September 2026.

  3. Acer’s share of searches among laptop brands worldwide has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026.

  4. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  5. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

How are Acer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Acer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • acer

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How the Brand Demand Index is measured

Where does Acer compete?

Acer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands6th of 84.8%Shown above
Computer monitor brands3rd of 617.5%Show ranking
Creator with pink hair and a pink jacket

Is Acer your brand?

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