Brandwave

Acer vs Dell:Which is more popular?

In September 2026, Dell had more branded searches than Acer among laptop brands worldwide. Dell had about 2.3 million branded searches, while Acer had 823,000. Dell made up 13.4% of all laptop brand searches we track, and Acer accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about laptop brands, Dell appeared in all five answers and Acer in two. Dell was mentioned before Acer in every answer.

Among laptop brands worldwide in September 2026

Who do people search for more?

Dell, about 3 searches for every 1 for Acer

Dell 2.3M searchesAcer 823K searches

Who does AI mention more?

Dell, mentioned in every answer we collected

Dell in 5 of 5Acer in 2 of 5

Who does AI recommend more?

Dell, named ahead of Acer in every answer

Dell first in 5Acer never first

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell appeared in all five answers. Acer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dell was listed before Acer in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo1st
  2. Dell2nd
  3. ASUS3rd
  4. HP4th
  5. Apple MacBook5th
  6. Acer6th
  7. Microsoft Surface7th
  8. Razer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple MacBook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Acer or Dell more popular in search?

This chart shows how often people search Google for Acer and Dell by name. Each line represents a brand's share of searches for all eight laptop brands we track, month by month, from English-language searches worldwide.

Acer and Dell among laptop brands worldwide, by month

Share of searches by month for Dell, Acer. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookLenovoDellASUSHPAcerRazerMicrosoft Surface
Oct 202527.3%27.7%15.9%11%6%5%5%2.2%
Nov 202525.8%29.4%16.9%10.2%5.6%4.6%5.6%2%
Dec 202527.7%27.7%15.3%11.2%6.1%4.1%6.1%1.8%
Jan 202627%27.9%15.7%10.9%5.9%4.9%5.9%1.8%
Feb 202630.3%25.5%14.6%12.2%5.5%4.5%5.5%2%
Mar 202636.1%24.9%13.4%9.7%5.3%4.4%4.4%2%
Apr 202631.3%26.4%15%10.3%5.7%4.6%4.6%2.1%
May 202630.7%25.9%16.9%10.2%5.6%4.6%4.6%1.7%
Jun 202629.1%27.9%15.6%11.5%5.2%4.2%4.2%2.3%
Jul 202629.2%30.2%13.9%9.7%6.4%4.3%4.3%1.9%
Aug 202631.7%28.6%13.2%10.5%5.7%4.7%3.8%1.7%
Sep 202632.2%27.2%13.4%10.6%5.8%4.8%3.9%2.1%

How has the Acer and Dell comparison changed over the last 12 months?

3 findings
  • Dell was ahead of Acer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acer’s share of searches among laptop brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 823K.
  • Across the 12 months ending September 2026, Dell’s share of searches among laptop brands worldwide moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 2.6M to 2.3M.

How did search popularity change for laptop brands worldwide in September 2026?

2 changes
  1. Acer’s share of searches among laptop brands worldwide has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026.

  2. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Acer’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acer

1 branded search term

  • acer

Dell

3 branded search terms

  • dell
  • dell laptop
  • dell monitor

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

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