Acer vs Microsoft Surface:Which is more popular?
In September 2026, Acer had more branded searches than Microsoft Surface among laptop brands worldwide. Acer had about 823,000 branded searches, while Microsoft Surface had 368,000. Acer made up 4.8% of all laptop brand searches we track, and Microsoft Surface accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about laptop brands, Acer and Microsoft Surface each appeared in two of the five answers. Acer was mentioned before Microsoft Surface in two out of three answers that named either.
Who do people search for more?
Acer, about 2 searches for every 1 for Microsoft Surface
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Acer, named ahead of Microsoft Surface in 2 of 3 answers
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Acer and Microsoft Surface were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Acer was listed before Microsoft Surface in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lenovo1st
Dell2nd
ASUS3rd
HP4th
Apple MacBook5th- Acer6th
Microsoft Surface7th
Razer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple MacBook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Acer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop brand should I buy?”
Asked ChatGPT
“What are the best laptop brands?”
Asked ChatGPT
“What's the best laptop brand for everyday work?”
Searched Google, AI Overview
“laptop brands”
Searched Google, AI Overview
“cheap laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Acer or Microsoft Surface more popular in search?
This chart shows how often people search Google for Acer and Microsoft Surface by name. Each line represents a brand's share of searches for all eight laptop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Acer, Microsoft Surface. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | Lenovo | Dell | ASUS | HP | Acer | Razer | Microsoft Surface |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 27.7% | 15.9% | 11% | 6% | 5% | 5% | 2.2% |
| Nov 2025 | 25.8% | 29.4% | 16.9% | 10.2% | 5.6% | 4.6% | 5.6% | 2% |
| Dec 2025 | 27.7% | 27.7% | 15.3% | 11.2% | 6.1% | 4.1% | 6.1% | 1.8% |
| Jan 2026 | 27% | 27.9% | 15.7% | 10.9% | 5.9% | 4.9% | 5.9% | 1.8% |
| Feb 2026 | 30.3% | 25.5% | 14.6% | 12.2% | 5.5% | 4.5% | 5.5% | 2% |
| Mar 2026 | 36.1% | 24.9% | 13.4% | 9.7% | 5.3% | 4.4% | 4.4% | 2% |
| Apr 2026 | 31.3% | 26.4% | 15% | 10.3% | 5.7% | 4.6% | 4.6% | 2.1% |
| May 2026 | 30.7% | 25.9% | 16.9% | 10.2% | 5.6% | 4.6% | 4.6% | 1.7% |
| Jun 2026 | 29.1% | 27.9% | 15.6% | 11.5% | 5.2% | 4.2% | 4.2% | 2.3% |
| Jul 2026 | 29.2% | 30.2% | 13.9% | 9.7% | 6.4% | 4.3% | 4.3% | 1.9% |
| Aug 2026 | 31.7% | 28.6% | 13.2% | 10.5% | 5.7% | 4.7% | 3.8% | 1.7% |
| Sep 2026 | 32.2% | 27.2% | 13.4% | 10.6% | 5.8% | 4.8% | 3.9% | 2.1% |
How has the Acer and Microsoft Surface comparison changed over the last 12 months?
3 findings
- Acer was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Acer’s share of searches among laptop brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for laptop brands worldwide in September 2026?
1 change
Acer’s share of searches among laptop brands worldwide has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Acer’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Acer
1 branded search term
- acer
Microsoft Surface
1 branded search term
- microsoftsurface
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