Brandwave

How popular isASUS in search?

In September 2026, there were an estimated 2M branded searches for ASUS worldwide which held steady over the last 12 months. ASUS holds 30.4% estimated Share of Search among computer chip and graphics card brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ASUS30.4%
  2. AMD23.4%
  3. MSI15.6%
  4. Corsair13.1%
  5. Intel12.8%
  6. NVIDIA4.7%
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Which computer chip and graphics card brands compete with ASUS?

ASUS against computer chip and graphics card brands worldwide, by month

Share of Search by month for ASUS, AMD, MSI, Corsair, Intel, NVIDIA. The figures are in the table below the chart.

View monthly share of search table
MonthASUSAMDMSICorsairIntelNVIDIA
Oct 202526%29.5%16.1%11.2%13.2%4%
Nov 202527.5%25.5%17%14.4%11.5%4.2%
Dec 202530.1%18.6%18.6%15.7%12.5%4.6%
Jan 202627%20.5%16.7%17.1%13.7%5%
Feb 202631.4%24.1%16.1%13.6%10.8%4%
Mar 202630.5%19.1%15.7%16.1%12.9%5.8%
Apr 202625.9%23.9%16%13.5%16%4.8%
May 202623.3%32.2%14.4%12.1%14.4%3.5%
Jun 202627.1%25.4%20.8%11.7%11.4%3.4%
Jul 202624.6%18.5%27.8%12.8%12.5%3.7%
Aug 202630.4%23.4%15.6%13.2%12.8%4.7%
Sep 202630.4%23.4%15.6%13.1%12.8%4.7%

  1. 1.ASUS

    30.4%

    Held 1st. 2M estimated branded searches, -0.17% vs prior month. Share 0 points.

  2. 2.AMD

    23.4%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MSI

    15.6%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Corsair

    13.1%

    Held 4th. 844K estimated branded searches, -0.08% vs prior month. Share 0 points.

  5. 5.Intel

    12.8%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.NVIDIA

    4.7%

    Held 6th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ASUS and its closest rivals

Every comparison with ASUS

How has branded search demand for ASUS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
  • Across the 12 months ending September 2026, ASUS’s estimated Share of Search among computer chip and graphics card brands worldwide increased from 26% to 30.4%.
  • Across the 12 months ending September 2026, ASUS’s estimated Share of Search among computer chip and graphics card brands worldwide peaked at 31.4% in February 2026 and was lowest at 23.3% in May 2026.
  • Across the 12 months ending September 2026, ASUS rose from 2nd to 1st among computer chip and graphics card brands worldwide.

How did search popularity change for computer chip and graphics card brands worldwide in September 2026?

  1. Intel’s estimated Share of Search among computer chip and graphics card brands worldwide has gained ground for 3 months in a row, from 11.4% to 12.8% in September 2026.

  2. NVIDIA’s estimated Share of Search among computer chip and graphics card brands worldwide has gained ground for 3 months in a row, from 3.4% to 4.7% in September 2026.

  3. Estimated monthly branded searches for AMD worldwide fell 33% over 12 measured months, from 2.2M to 1.5M in September 2026.

  4. Estimated monthly branded searches for MSI worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Where does ASUS compete?

ASUS is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gaming console brands4th of 510.7%Show ranking
Laptop brands4th of 712.2%Show ranking
External monitor brands3rd of 520.3%Show ranking
Portable monitor brands3rd of 520.3%Show ranking
Computer chip and graphics card brands1st of 630.4%Shown above
Computer monitor brands2nd of 537%Show ranking
Wi-fi router brands1st of 644.8%Show ranking
Home Wi-Fi router brands1st of 544.9%Show ranking
Modem router brands1st of 347.5%Show ranking

How is ASUS measured?

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • asus
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus

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How the Brand Demand Index is measured

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