Brandwave

ASUS vs Minisforum:Which is more popular?

In September 2026, Minisforum had more branded searches than ASUS among mini PC brands worldwide. Minisforum had about 135,000 branded searches, while ASUS had 27,100. Minisforum made up 6.9% of all mini PC brand searches we track, and ASUS accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about mini PC brands, Minisforum appeared in all five answers and ASUS in two. Minisforum was mentioned before ASUS in four out of five answers.

Among mini PC brands worldwide in September 2026

Who do people search for more?

Minisforum, about 5 searches for every 1 for ASUS

Minisforum 135K searchesASUS 27.1K searches

Who does AI mention more?

Minisforum, mentioned in every answer we collected

Minisforum in 5 of 5ASUS in 2 of 5

Who does AI recommend more?

Minisforum, named ahead of ASUS in 4 of 5 answers

Minisforum first in 4ASUS first in 1

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Top mini PC brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Minisforum appeared in all five answers. ASUS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Minisforum was listed before ASUS in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GMKtec1st
  2. Minisforum2nd
  3. Mac mini3rd
  4. Beelink4th
  5. GEEKOM5th
  6. ASUS6th
  7. Lenovo7th
  8. ACEMAGIC–
  9. Khadas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mac mini5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minisforum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GMKtec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GEEKOM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beelink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASUS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ACEMAGIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Khadas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini PC brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is ASUS or Minisforum more popular in search?

This chart shows how often people search Google for ASUS and Minisforum by name. Each line represents a brand's share of searches for all nine mini PC brands we track, month by month, from English-language searches worldwide.

ASUS and Minisforum among mini PC brands worldwide, by month

Share of searches by month for Minisforum, ASUS. The figures are in the table below the chart.

View monthly share of searches table
MonthMac miniMinisforumGEEKOMGMKtecBeelinkACEMAGICASUSLenovoKhadas
Oct 202563.1%10.4%8.4%5.7%6.9%2.5%2.5%0.28%0.15%
Nov 202560.9%12.2%8.1%6.7%6.7%3%2%0.27%0.14%
Dec 202562.8%12.6%6.9%6.9%5.6%2.5%2.1%0.34%0.18%
Jan 202672%9.7%5.3%4.4%4.4%2%1.6%0.39%0.21%
Feb 202683%5%3.4%2.7%3.4%1.2%1%0.24%0.13%
Mar 202680.5%5.9%4%3.3%3.3%1.5%1.2%0.29%0.11%
Apr 202680.2%5.9%4%3.2%3.2%1.8%1.2%0.35%0.13%
May 202680.3%5.9%4%3.2%3.2%1.4%1.2%0.43%0.35%
Jun 202674.1%8.2%4.5%4.5%3.7%1.6%2%0.6%0.74%
Jul 202671.7%7.9%5.3%5.3%4.3%1.9%1.9%1.1%0.58%
Aug 202676.3%6.9%4.6%4.6%3.1%2.1%1.4%0.75%0.34%
Sep 202676.2%6.9%4.6%4.6%3.1%2.5%1.4%0.61%0.18%

ASUS sells other things too, so only its searches that name this product count here, like “asus nuc”.

How has the ASUS and Minisforum comparison changed over the last 12 months?

3 findings
  • Minisforum was ahead of ASUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among mini PC brands worldwide moved from 2.5% to 1.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Minisforum’s share of searches among mini PC brands worldwide moved from 10.4% to 6.9%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for mini PC brands worldwide in September 2026?

2 changes
  1. Minisforum’s share of searches among mini PC brands worldwide has lost ground for 3 months in a row, from 8.2% to 6.9% in September 2026.

  2. ASUS’s share of searches among mini PC brands worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASUS’s and Minisforum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

1 branded search term

  • asus nuc

Minisforum

1 branded search term

  • minisforum

How the Brand Demand Index is measured

Other head-to-heads among mini PC brands

Creator with pink hair and a pink jacket

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