How popular isASUS?
In September 2026, people searched for ASUS by name about 4 million times worldwide, about the same as the previous year. These searches made up 1.4% of all global mini PC brand searches, placing ASUS seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about mini PC brands, ASUS appeared in two of the five answers and was the sixth most recommended of the nine.
ASUS is the seventh most searched of 9 competitors and the sixth most recommended in AI answers.
Mac miniShare of searches 76.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
MinisforumShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
GEEKOMShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
GMKtecShare of searches 4.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ASUSShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top mini PC brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ASUS is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mac mini5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Minisforum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GMKtec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GEEKOM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beelink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ASUS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lenovo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ACEMAGIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Khadas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mini PC brands
5 answers
Asked ChatGPT
“Which mini PC should I buy?”
Asked ChatGPT
“What are the best mini PC brands?”
Asked ChatGPT
“What's the best mini PC for a home office?”
Searched Google, AI Overview
“mini pc”
Searched Google, AI Overview
“mini computer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which mini PC brands compete with ASUS?
Share of searches by month for Mac mini, Minisforum, GEEKOM, GMKtec, Beelink, ACEMAGIC, ASUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mac mini | Minisforum | GEEKOM | GMKtec | Beelink | ACEMAGIC | ASUS | Lenovo | Khadas |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 10.4% | 8.4% | 5.7% | 6.9% | 2.5% | 2.5% | 0.28% | 0.15% |
| Nov 2025 | 60.9% | 12.2% | 8.1% | 6.7% | 6.7% | 3% | 2% | 0.27% | 0.14% |
| Dec 2025 | 62.8% | 12.6% | 6.9% | 6.9% | 5.6% | 2.5% | 2.1% | 0.34% | 0.18% |
| Jan 2026 | 72% | 9.7% | 5.3% | 4.4% | 4.4% | 2% | 1.6% | 0.39% | 0.21% |
| Feb 2026 | 83% | 5% | 3.4% | 2.7% | 3.4% | 1.2% | 1% | 0.24% | 0.13% |
| Mar 2026 | 80.5% | 5.9% | 4% | 3.3% | 3.3% | 1.5% | 1.2% | 0.29% | 0.11% |
| Apr 2026 | 80.2% | 5.9% | 4% | 3.2% | 3.2% | 1.8% | 1.2% | 0.35% | 0.13% |
| May 2026 | 80.3% | 5.9% | 4% | 3.2% | 3.2% | 1.4% | 1.2% | 0.43% | 0.35% |
| Jun 2026 | 74.1% | 8.2% | 4.5% | 4.5% | 3.7% | 1.6% | 2% | 0.6% | 0.74% |
| Jul 2026 | 71.7% | 7.9% | 5.3% | 5.3% | 4.3% | 1.9% | 1.9% | 1.1% | 0.58% |
| Aug 2026 | 76.3% | 6.9% | 4.6% | 4.6% | 3.1% | 2.1% | 1.4% | 0.75% | 0.34% |
| Sep 2026 | 76.2% | 6.9% | 4.6% | 4.6% | 3.1% | 2.5% | 1.4% | 0.61% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 1.5M | 0% | -0.1 points | |
| 2, held 2nd | 6.9% | 135K | 0% | 0 points | |
| 3, held 3rd | 4.6% | 90.5K | 0% | 0 points | |
| 4, held 4th | 4.6% | 90.5K | 0% | 0 points | |
| 5, held 5th | 3.1% | 60.5K | 0% | 0 points | |
| 6, held 6th | 2.5% | 49.5K | +22.2% | +0.5 points | |
| 7, held 7th | 1.4% | 27.1K | 0% | 0 points | |
| 8, held 8th | 0.61% | 12.1K | -18.2% | -0.1 points | |
| 9, held 9th | 0.18% | 3.6K | -45.5% | -0.2 points |
1.
Mac mini76.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.
6.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.
GEEKOM4.6%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
GMKtec4.6%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Beelink3.1%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
ACEMAGIC2.5%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
7.
ASUS1.4%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Lenovo0.61%
Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
9.
Khadas0.18%
Held 9th. 3.6K estimated branded searches, -45.5% vs prior month. Share -0.2 points.
ASUS and Lenovo sell other things too, so only their searches that name this product count here, like “asus nuc”.
Compare popularity between ASUS and its closest rivals
Every comparison with ASUS
40 comparisons
- Apple MacBook vs ASUS
- ASUS vs Lenovo
- ASUS vs HP
- ASUS vs Dell
- Acer vs ASUS
- ASUS vs Microsoft Surface
- ASUS vs Razer
- ASUS vs Samsung
- ASUS vs NETGEAR
- ASUS vs eero
- ASUS vs TP-Link
- ASUS vs BenQ
- AMD vs ASUS
- ASUS vs Intel
- ASUS vs NVIDIA
- ASUS vs Corsair
- ASUS vs MSI
- ACEMAGIC vs ASUS
- ASUS vs Beelink
- ASUS vs GEEKOM
- ASUS vs GMKtec
- ASUS vs Minisforum
- Mac mini vs ASUS
- ASUS vs Linksys
- ASUS vs DeWalt
- ASUS vs Google Nest Wifi
- ASUS vs Makita
- ASUS vs Bosch
- ARZOPA vs ASUS
- ARRIS SURFboard vs ASUS
- ASUS vs D-Link
- ASUS vs Khadas
- Alienware vs ASUS
- ASUS vs ViewSonic
- ASUS vs Motorola
- ASUS vs LG
- ASUS vs Ubiquiti
- ASUS vs Triton
- ASUS vs Google Nest
- ASUS vs Draper
How has branded search demand for ASUS changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ASUS worldwide held steady, from 3.8M to 4M.
- Across the 12 months ending September 2026, ASUS’s share of searches among mini PC brands worldwide decreased from 2.5% to 1.4%.
- Across the 12 months ending September 2026, ASUS’s share of searches among mini PC brands worldwide peaked at 2.5% in October 2025 and was lowest at 1% in February 2026.
How did search popularity change for mini PC brands worldwide in September 2026?
6 changes
ACEMAGIC’s share of searches among mini PC brands worldwide has gained ground for 3 months in a row, from 1.6% to 2.5% in September 2026.
Minisforum’s share of searches among mini PC brands worldwide has lost ground for 3 months in a row, from 8.2% to 6.9% in September 2026.
ASUS’s share of searches among mini PC brands worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.
Khadas’ share of searches among mini PC brands worldwide has lost ground for 3 months in a row, from 0.74% to 0.18% in September 2026.
Estimated monthly branded searches for Lenovo worldwide rose 236.1% over 12 measured months, from 3.6K to 12.1K in September 2026.
Estimated monthly branded searches for Mac mini worldwide rose 82.3% over 12 measured months, from 823K to 1.5M in September 2026.
How are ASUS’s branded searches counted?
37 search terms
Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- asus
- asus cable modem
- asus computer monitor
- asus curved monitor
- asus external monitor
- asus gaming console
- asus gaming laptop
- asus gaming monitor
- asus gaming router
- asus gpu
- asus graphics card
- asus laptop
- asus mesh router
- asus mesh system
- asus mesh wifi
- asus modem
- asus modem router
- asus monitor
- asus motherboard
- asus notebook
- asus nuc
- asus portable monitor
- asus ram
- asus range extender
- asus rog laptop
- asus router
- asus vivobook
- asus wi fi extender
- asus wi fi router
- asus wifi booster
- asus wifi extender
- asus wifi router
- asus wireless router
- asus zenbook
- asus zenwifi
- router asus
- zenwifi
Do you work for ASUS? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ASUS compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Laptop brands | 3rd of 8 | 13.8% | Show ranking |
| Computer chip and graphics card brands | 4th of 6 | 1.7% | Show ranking |
| Mini PC brands | 7th of 9 | 1.4% | Shown above |
| Routers brands | 3rd of 8 | 5.1% | Show ranking |
| Portable monitor brands | 4th of 7 | 0.57% | Show ranking |
| Computer monitor brands | 4th of 8 | 13.4% | Show ranking |
| Wi-Fi router brands | 3rd of 6 | 16.3% | Show ranking |
| Wi-Fi extender brands | 6th of 8 | 1.9% | Show ranking |
| Mesh Wi-Fi brands | 4th of 6 | 4.4% | Show ranking |
| Curved monitor brands | 5th of 7 | 3.9% | Show ranking |
| Modem router brands | 4th of 5 | 9.8% | Show ranking |
Is ASUS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.