ASUS vs Microsoft Surface:Which is searched more?
In September 2026, ASUS had more branded searches than Microsoft Surface among laptop brands worldwide. ASUS was estimated to have 1.8M branded searches compared to Microsoft Surface’s 368K, and held an 11.1% Share of Search versus Microsoft Surface’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASUS or Microsoft Surface?
Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASUS, Microsoft Surface. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple MacBook | Lenovo | Dell | ASUS | HP | Razer | Microsoft Surface |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 29.1% | 16.7% | 11.6% | 6.3% | 5.2% | 2.3% |
| Nov 2025 | 27% | 30.8% | 17.7% | 10.7% | 5.8% | 5.8% | 2.1% |
| Dec 2025 | 28.9% | 28.9% | 16% | 11.6% | 6.4% | 6.4% | 1.9% |
| Jan 2026 | 28.4% | 29.3% | 16.5% | 11.4% | 6.3% | 6.3% | 1.9% |
| Feb 2026 | 31.7% | 26.7% | 15.2% | 12.8% | 5.7% | 5.7% | 2.1% |
| Mar 2026 | 37.7% | 26% | 14% | 10.2% | 5.6% | 4.6% | 2% |
| Apr 2026 | 32.8% | 27.7% | 15.8% | 10.8% | 5.9% | 4.9% | 2.2% |
| May 2026 | 32.2% | 27.2% | 17.7% | 10.6% | 5.8% | 4.8% | 1.7% |
| Jun 2026 | 30.4% | 29.2% | 16.3% | 12% | 5.4% | 4.4% | 2.4% |
| Jul 2026 | 30.6% | 31.5% | 14.5% | 10.1% | 6.7% | 4.5% | 2% |
| Aug 2026 | 33.3% | 30.1% | 13.8% | 11% | 6% | 4% | 1.8% |
| Sep 2026 | 33.8% | 28.5% | 14.1% | 11.1% | 6.1% | 4.1% | 2.2% |
How has the ASUS and Microsoft Surface comparison changed over the last 12 months?
3 findings
- ASUS was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among laptop brands worldwide moved from 11.6% to 11.1%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among laptop brands worldwide moved from 2.3% to 2.2%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for laptop brands worldwide in September 2026?
0 changes
Neither ASUS nor Microsoft Surface moved beyond provider rounding among laptop brands in September 2026.
Other head-to-heads among laptop brands
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASUS
1 branded search term
- asus
Microsoft Surface
1 branded search term
- microsoftsurface
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