ASUS vs Ubiquiti:Which is more popular?
In September 2026, Ubiquiti had more branded searches than ASUS among mesh wifi brands worldwide. Ubiquiti had about 450,000 branded searches, while ASUS had 11,500. Ubiquiti made up 44.5% of all mesh wifi brand searches we track, and ASUS accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about mesh wifi brands, ASUS appeared in four of the five answers and Ubiquiti in one. ASUS was mentioned before Ubiquiti in every answer that named either.
Who do people search for more?
Ubiquiti, about 39 searches for every 1 for ASUS
Who does AI mention more?
ASUS, mentioned in 4 of 5 answers, Ubiquiti in 1
Who does AI recommend more?
ASUS, named ahead of Ubiquiti in 4 of 4 answers
Follow ASUS vs Ubiquiti and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mesh wifi brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ubiquiti was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ASUS was listed before Ubiquiti in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
eero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ubiquiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Nest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mesh wifi brands
5 answers
Asked ChatGPT
“Which mesh wifi brand should I buy?”
Asked ChatGPT
“What are the best mesh wifi brands?”
Asked ChatGPT
“What's the best mesh wifi brand for whole home coverage?”
Searched Google, AI Overview
“wifi mesh system”
Searched Google, AI Overview
“best mesh wifi”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ASUS or Ubiquiti more popular in search?
This chart shows how often people search Google for ASUS and Ubiquiti by name. Each line represents a brand's share of searches for all six mesh wifi brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ubiquiti, ASUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | Google Nest | eero | NETGEAR | TP-Link | ASUS |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 28.9% | 10.6% | 13% | 3.2% | 1.1% |
| Nov 2025 | 40.6% | 33.2% | 10% | 12.2% | 3% | 1.1% |
| Dec 2025 | 40.6% | 33.2% | 10% | 12.2% | 3% | 1% |
| Jan 2026 | 43.2% | 28.9% | 10.6% | 13% | 3.2% | 1.1% |
| Feb 2026 | 42.9% | 28.7% | 10.5% | 12.9% | 3.9% | 1.1% |
| Mar 2026 | 47.9% | 21.4% | 11.8% | 14.4% | 3.5% | 1% |
| Apr 2026 | 44.2% | 24.2% | 13.3% | 13.3% | 4% | 1.1% |
| May 2026 | 42.1% | 28.2% | 12.6% | 12.6% | 3.1% | 1.3% |
| Jun 2026 | 42.1% | 28.2% | 12.6% | 12.6% | 3.1% | 1.3% |
| Jul 2026 | 42.8% | 23.4% | 15.7% | 12.9% | 3.9% | 1.3% |
| Aug 2026 | 44.1% | 24.1% | 13.2% | 13.2% | 4% | 1.4% |
| Sep 2026 | 44.5% | 24.3% | 13.4% | 13.4% | 3.3% | 1.1% |
How has the ASUS and Ubiquiti comparison changed over the last 12 months?
3 findings
- Ubiquiti was ahead of ASUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among mesh wifi brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 14.5K to 11.5K.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among mesh wifi brands worldwide moved from 43.2% to 44.5%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for mesh wifi brands worldwide in September 2026?
2 changes
Ubiquiti’s share of searches among mesh wifi brands worldwide has gained ground for 3 months in a row, from 42.1% to 44.5% in September 2026.
Estimated monthly branded searches for ASUS worldwide fell 20.7% over 12 measured months, from 14.5K to 11.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ASUS’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mesh wifi brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.