How popular iseero in search?

In August 2026, there were an estimated 166K branded searches for eero worldwide which held steady over the last 11 months. eero holds 5% estimated Share of Search among mesh wifi brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which mesh wifi brands compete with eero?

eero against mesh wifi brands worldwide, by month

Month	TP-Link	Google Nest	Ubiquiti	NETGEAR	eero
Oct 2025	57.3%	17.8%	13.6%	7.2%	4.1%
Nov 2025	55.8%	19.8%	13.3%	7.1%	4%
Dec 2025	56.6%	18.5%	13.5%	7.3%	4.1%
Jan 2026	57.9%	16.7%	13.8%	7.4%	4.2%
Feb 2026	58.7%	15.5%	13.9%	7.7%	4.2%
Mar 2026	58.2%	12.5%	16.2%	8.5%	4.7%
Apr 2026	60.1%	13%	13.8%	8.1%	4.9%
May 2026	58.7%	14.9%	13.4%	8.2%	4.8%
Jun 2026	58.7%	15.7%	13.4%	7.3%	4.9%
Jul 2026	58.6%	15%	13.3%	7.3%	5.8%
Aug 2026	60.1%	13.8%	13.6%	7.4%	5%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	TP-Link	60.1%	2M	+0.55%	+1.5 points
2, held 2nd	Google Nest Google	13.8%	457K	-9.6%	-1.2 points
3, held 3rd	Ubiquiti	13.6%	450K	0%	+0.3 points
4, held 4th	NETGEAR	7.4%	246K	-0.32%	+0.1 points
5, held 5th	eero Amazon	5%	166K	-15.3%	-0.8 points

1.TP-Link
60.1%
Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share +1.5 points.
2.Google Nest
13.8%
Held 2nd. 457K estimated branded searches, -9.6% vs prior month. Share -1.2 points.
3.Ubiquiti
13.6%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.NETGEAR
7.4%
Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share +0.1 points.
5.eero
5%
Held 5th. 166K estimated branded searches, -15.3% vs prior month. Share -0.8 points.

Compare search popularity between eero and its closest rivals

How has branded search demand for eero changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for eero worldwide held steady, from 165K to 166K.
Across the 11 months ending August 2026, eero’s estimated Share of Search among mesh wifi brands worldwide increased from 4.1% to 5%.
Across the 11 months ending August 2026, eero’s estimated Share of Search among mesh wifi brands worldwide peaked at 5.8% in July 2026 and was lowest at 4% in November 2025.

How did search popularity change for mesh wifi brands worldwide in August 2026?

5 changes

In August 2026, TP-Link gained estimated Share of Search among mesh wifi brands worldwide, from 58.6% to 60.1%.
In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
In August 2026, eero lost estimated Share of Search among mesh wifi brands worldwide, from 5.8% to 5%.
Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

Where does eero compete?

eero is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Home Wi-Fi router brands	4th of 5	3.7%	Show ranking
Mesh wifi brands	5th of 5	5%	Shown above

How is eero measured?

Brandwave collects information about searches that people make online using eero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms