Brandwave

How popular iseero in search?

In September 2026, people searched for eero by name about 165,000 times worldwide, about the same as the previous year. These searches made up 2.6% of all global routers brand searches, placing eero fifth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. ASUS35.5%
  2. TP-Link29.1%
  3. Makita19.5%
  4. DeWalt13%
  5. eero2.6%
  6. Bosch0.3%
  7. Triton0.03%
  8. Draper<0.01%
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Which routers brands compete with eero?

eero against routers brands worldwide, by month

Share of searches by month for ASUS, TP-Link, Makita, DeWalt, eero. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkMakitaDeWalteeroBoschTritonDraper
Oct 202531.1%31.1%23.8%11.4%2.3%0.33%0.03%<0.01%
Nov 202530.1%30.1%23.6%13.6%2.2%0.37%0.03%<0.01%
Dec 202531.4%31.4%20.3%14.1%2.3%0.33%0.03%<0.01%
Jan 202633.4%33.4%18%12.3%2.5%0.35%0.03%<0.01%
Feb 202635.9%29.4%18.9%13.2%2.2%0.38%0.03%<0.01%
Mar 202634.4%28.2%21.8%12.7%2.5%0.36%0.03%<0.01%
Apr 202631.2%31.2%20.4%14%2.8%0.4%0.06%<0.01%
May 202631.1%31.1%20.6%14%2.8%0.34%0.03%<0.01%
Jun 202635.5%29.1%19.3%13.1%2.6%0.3%0.03%<0.01%
Jul 202633%33%17.9%12.1%3.6%0.35%0.03%<0.01%
Aug 202635.5%29.1%19.3%13.1%2.6%0.3%0.03%<0.01%
Sep 202635.5%29.1%19.5%13%2.6%0.3%0.03%<0.01%

  1. 1.ASUS

    35.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.TP-Link

    29.1%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Makita

    19.5%

    Held 3rd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  4. 4.DeWalt

    13%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.eero

    2.6%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bosch

    0.3%

    Held 6th. 15.7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Triton

    0.03%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Draper

    <0.01%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between eero and its closest rivals

Every comparison with eero

12 comparisons

How has branded search demand for eero changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for eero worldwide held steady at 165K.
  • Across the 12 months ending September 2026, eero’s share of searches among routers brands worldwide peaked at 3.6% in July 2026 and was lowest at 2.2% in February 2026.

How did search popularity change for routers brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for Triton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  3. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 19.2K to 15.7K in September 2026.

  4. Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How are eero’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using eero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eero
  • eero router
  • eero wifi router
  • wifi router eero

How the Brand Demand Index is measured

Do you work for eero? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does eero compete?

eero is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Routers brands5th of 82.6%Shown above
Wi-fi router brands4th of 63.8%Show ranking
Wi-fi extender brands3rd of 53.7%Show ranking
Mesh wifi brands3rd of 613.4%Show ranking
Creator with pink hair and a pink jacket

Is eero your brand?

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