Brandwave

Draper vs eero:Which is more popular?

In September 2026, eero had more branded searches than Draper among routers brands worldwide. eero had about 135,000 branded searches, while Draper had 90. eero made up 2.6% of all routers brand searches we track, and Draper accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about routers brands, eero appeared in three of the five answers and Draper in none.

Among routers brands worldwide in September 2026

Who do people search for more?

eero, about 1500 searches for every 1 for Draper

eero 135K searchesDraper 90 searches

Who does AI mention more?

eero, mentioned in 3 of 5 answers, Draper in 0

eero in 3 of 5Draper in 0 of 5

Who does AI recommend more?

eero, the only one of the two named

eero first in 3Draper never named

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Top routers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, eero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Draper did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. ASUS2nd
  3. eero3rd
  4. Makita–
  5. DeWalt–
  6. Bosch–
  7. Triton–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • eero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about routers brands

5 answers
  • Asked ChatGPT

    “Which router brand should I buy?”

    1. 1ASUS
    2. 2TP-Link
    3. 3eero
  • Asked ChatGPT

    “What are the best router brands?”

    1. 1ASUS
    2. 2TP-Link
    3. 3eero
  • Asked ChatGPT

    “What's the best router brand for home wifi?”

    1. 1TP-Link
    2. 2ASUS
    3. 3eero
  • Searched Google, AI Overview

    “best wifi router”

    1. 1TP-Link
    2. 2ASUS
  • Searched Google, AI Overview

    “wireless router for home”

    1. 1TP-Link
    2. 2ASUS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Draper or eero more popular in search?

This chart shows how often people search Google for Draper and eero by name. Each line represents a brand's share of searches for all eight routers brands we track, month by month, from English-language searches worldwide.

Draper and eero among routers brands worldwide, by month

Share of searches by month for eero, Draper. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkMakitaDeWalteeroBoschTritonDraper
Oct 202531.1%31.1%23.8%11.4%2.3%0.33%0.03%<0.01%
Nov 202530.1%30.1%23.6%13.6%2.2%0.37%0.03%<0.01%
Dec 202531.4%31.4%20.3%14.1%2.3%0.33%0.03%<0.01%
Jan 202633.4%33.4%18%12.3%2.5%0.35%0.03%<0.01%
Feb 202635.9%29.4%18.9%13.2%2.2%0.38%0.03%<0.01%
Mar 202634.4%28.2%21.8%12.7%2.5%0.36%0.03%<0.01%
Apr 202631.2%31.2%20.4%14%2.8%0.4%0.06%<0.01%
May 202631.1%31.1%20.6%14%2.8%0.34%0.03%<0.01%
Jun 202635.5%29.1%19.3%13.1%2.6%0.3%0.03%<0.01%
Jul 202633%33%17.9%12.1%3.6%0.35%0.03%<0.01%
Aug 202635.5%29.1%19.3%13.1%2.6%0.3%0.03%<0.01%
Sep 202635.5%29.1%19.5%13%2.6%0.3%0.03%<0.01%

How has the Draper and eero comparison changed over the last 12 months?

3 findings
  • eero was ahead of Draper in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Draper’s share of searches among routers brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 90.
  • Across the 12 months ending September 2026, eero’s share of searches among routers brands worldwide moved from 2.3% to 2.6%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for routers brands worldwide in September 2026?

0 changes

Neither Draper nor eero moved beyond provider rounding among routers brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Draper’s and eero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Draper

1 branded search term

  • draper routers

eero

1 branded search term

  • eero

How the Brand Demand Index is measured

Other head-to-heads among routers brands

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