Brandwave

Routers brands:Which brands are most popular in search?

In August 2026, Makita was the most searched among routers brands worldwide, with an estimated 823K branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita44%
  2. DeWalt36%
  3. Bosch11%
  4. Draper8.8%
  5. Triton0.07%

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Share of SearchLeaderboard

Compare the routers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among routers brands worldwide, by month

Share of Search by month for Makita, DeWalt, Bosch, Draper. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltBoschDraperTriton
Oct 202555.2%30.4%9.4%5%0.07%
Nov 202552.9%35.7%7.4%3.9%0.07%
Dec 202548.3%39.8%8.3%3.6%0.09%
Jan 202646.8%38.2%9.8%5.1%0.09%
Feb 202645.6%37.3%7.8%9.1%0.09%
Mar 202645.2%30.4%7.7%16.6%0.07%
Apr 202645.6%37.3%9.5%7.5%0.16%
May 202646.3%37.9%9.6%6.2%0.07%
Jun 202644%36%9.1%10.8%0.07%
Jul 202644.7%36.6%11.3%7.3%0.09%
Aug 202644%36%11%8.8%0.07%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Makita

    44%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  2. 2.DeWalt

    36%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share -0.5 points.

  3. 3.Bosch

    11%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share -0.3 points.

  4. 4.Draper

    8.8%

    Held 4th. 165K estimated branded searches, +50% vs prior month. Share +1.5 points.

  5. 5.Triton

    0.07%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among routers brands worldwide?

In August 2026, Makita was the most searched among routers brands worldwide, with an estimated 823K branded searches and 44% estimated Share of Search within this set. DeWalt is in 2nd place, 8 percentage points behind at 36% Share of Search.

Global routers brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Makita55.2% → 44%55.2%Oct 202544%Jun 20261st
DeWalt30.4% → 36%39.8%Dec 202530.4%Mar 20262nd
Bosch9.4% → 11%11.3%Jul 20267.4%Nov 20253rd
Draper5% → 8.8%16.6%Mar 20263.6%Dec 20254th
Triton0.07%0.16%Apr 20260.07%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among routers brands worldwide decreased from 55.2% to 44%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among routers brands worldwide increased from 30.4% to 36%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among routers brands worldwide increased from 9.4% to 11%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among routers brands worldwide increased from 5% to 8.8%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among routers brands worldwide peaked at 55.2% in October 2025 and was lowest at 44% in June 2026.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among routers brands worldwide peaked at 39.8% in December 2025 and was lowest at 30.4% in March 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among routers brands worldwide peaked at 11.3% in July 2026 and was lowest at 7.4% in November 2025.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among routers brands worldwide peaked at 16.6% in March 2026 and was lowest at 3.6% in December 2025.
  • Across the 11 months ending August 2026, Triton held steady: its estimated Share of Search among routers brands worldwide moved less than 0.5 percentage points.

How did search popularity change for routers brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among routers brands worldwide, from 7.3% to 8.8%.

  2. In August 2026, Makita lost estimated Share of Search among routers brands worldwide, from 44.7% to 44%.

  3. In August 2026, DeWalt lost estimated Share of Search among routers brands worldwide, from 36.6% to 36%.

  4. Estimated monthly branded searches for Triton worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How the Brand Demand Index is measured

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