Brandwave

How popular isDeWalt in search?

In August 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 11 months. DeWalt holds 36% estimated Share of Search among routers brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita44%
  2. DeWalt36%
  3. Bosch11%
  4. Draper8.8%
  5. Triton0.07%
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Which routers brands compete with DeWalt?

DeWalt against routers brands worldwide, by month

Share of Search by month for Makita, DeWalt, Bosch, Draper. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltBoschDraperTriton
Oct 202555.2%30.4%9.4%5%0.07%
Nov 202552.9%35.7%7.4%3.9%0.07%
Dec 202548.3%39.8%8.3%3.6%0.09%
Jan 202646.8%38.2%9.8%5.1%0.09%
Feb 202645.6%37.3%7.8%9.1%0.09%
Mar 202645.2%30.4%7.7%16.6%0.07%
Apr 202645.6%37.3%9.5%7.5%0.16%
May 202646.3%37.9%9.6%6.2%0.07%
Jun 202644%36%9.1%10.8%0.07%
Jul 202644.7%36.6%11.3%7.3%0.09%
Aug 202644%36%11%8.8%0.07%
Sep 2026—————

  1. 1.Makita

    44%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  2. 2.DeWalt

    36%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share -0.5 points.

  3. 3.Bosch

    11%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share -0.3 points.

  4. 4.Draper

    8.8%

    Held 4th. 165K estimated branded searches, +50% vs prior month. Share +1.5 points.

  5. 5.Triton

    0.07%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DeWalt and its closest rivals

How has branded search demand for DeWalt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among routers brands worldwide increased from 30.4% to 36%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among routers brands worldwide peaked at 39.8% in December 2025 and was lowest at 30.4% in March 2026.

How did search popularity change for routers brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among routers brands worldwide, from 7.3% to 8.8%.

  2. In August 2026, Makita lost estimated Share of Search among routers brands worldwide, from 44.7% to 44%.

  3. In August 2026, DeWalt lost estimated Share of Search among routers brands worldwide, from 36.6% to 36%.

  4. Estimated monthly branded searches for Triton worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does DeWalt compete?

DeWalt is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands3rd of 516.5%Show ranking
Power tool brands3rd of 516.5%Show ranking
Circular saw brands3rd of 518%Show ranking
Tool storage brands3rd of 519.8%Show ranking
Toolbox brands3rd of 519.8%Show ranking
Hole saw brands2nd of 620.3%Show ranking
Tool chest brands2nd of 626.6%Show ranking
Saw blade brands2nd of 627.4%Show ranking
Sander brands2nd of 527.4%Show ranking
Bench grinders2nd of 629.7%Show ranking
Power planers2nd of 629.8%Show ranking
Heat gun brands2nd of 631.6%Show ranking
Air compressor brands2nd of 532.6%Show ranking
Grinding disc brands2nd of 635.7%Show ranking
Routers brands2nd of 536%Shown above
Table saws2nd of 638.4%Show ranking
Mitre saws2nd of 639.2%Show ranking
Pneumatic tools2nd of 644.3%Show ranking

How is DeWalt measured?

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dewalt

Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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