Brandwave

DeWalt vs Rothenberger:Which is more popular?

In September 2026, DeWalt had more branded searches than Rothenberger among pipe cutter brands worldwide. DeWalt had about 673,000 branded searches, while Rothenberger had 33,100. DeWalt made up 17.2% of all pipe cutter brand searches we track, and Rothenberger accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about pipe cutter brands, Rothenberger appeared in two of the five answers and DeWalt in one. Rothenberger was mentioned before DeWalt in two out of three answers that named either.

Among pipe cutter brands worldwide in September 2026

Who do people search for more?

DeWalt, about 20 searches for every 1 for Rothenberger

DeWalt 673K searchesRothenberger 33.1K searches

Who does AI mention more?

Rothenberger, mentioned in 2 of 5 answers, DeWalt in 1

Rothenberger in 2 of 5DeWalt in 1 of 5

Who does AI recommend more?

Rothenberger, named ahead of DeWalt in 2 of 3 answers

Rothenberger first in 2DeWalt first in 1

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Top pipe cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rothenberger was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rothenberger was listed before DeWalt in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Milwaukee2nd
  3. Rothenberger3rd
  4. Knipex4th
  5. DeWalt5th
  6. Makita–
  7. Lenox–
  8. Exact–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothenberger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lenox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Rothenberger more popular in search?

This chart shows how often people search Google for DeWalt and Rothenberger by name. Each line represents a brand's share of searches for all eight pipe cutter brands we track, month by month, from English-language searches worldwide.

DeWalt and Rothenberger among pipe cutter brands worldwide, by month

Share of searches by month for DeWalt, Rothenberger. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltKnipexLenoxRIDGIDRothenbergerExact
Oct 202547.1%29.5%14.1%4.2%3.5%0.7%0.85%<0.01%
Nov 202545%28.8%16.5%4%4%0.81%0.81%<0.01%
Dec 202546.9%24.8%17.2%4.2%5.2%0.85%0.85%<0.01%
Jan 202646.5%25%17.1%5.1%4.2%1%1%<0.01%
Feb 202647.5%25%17.5%5.2%2.9%0.86%1.1%<0.01%
Mar 202644.9%28.4%16.5%4.9%3.3%0.99%0.99%<0.01%
Apr 202647.2%25.3%17.4%5.2%2.8%1%1%0.01%
May 202647.3%25.7%17.4%4.3%3.5%1%0.86%0.01%
Jun 202647.3%25.7%17.4%4.3%3.5%1%0.86%<0.01%
Jul 202651.3%22.8%15.4%4.6%3.8%1.1%0.93%<0.01%
Aug 202646.8%25.4%17.2%5.1%3.5%1%0.85%<0.01%
Sep 202646.7%25.6%17.2%5.1%3.4%1%0.84%<0.01%

How has the DeWalt and Rothenberger comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Rothenberger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among pipe cutter brands worldwide moved from 14.1% to 17.2%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Rothenberger’s share of searches among pipe cutter brands worldwide moved from 0.85% to 0.84%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for pipe cutter brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Rothenberger worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Rothenberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Rothenberger

1 branded search term

  • rothenberger

How the Brand Demand Index is measured

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