Brandwave

DeWalt vs RUPES:Which is more popular?

In September 2026, DeWalt had more branded searches than RUPES among car polisher brands worldwide. DeWalt had about 673,000 branded searches, while RUPES had 26,200. DeWalt made up 20.2% of all car polisher brand searches we track, and RUPES accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about car polisher brands, RUPES appeared in four of the five answers and DeWalt in one. RUPES was mentioned before DeWalt in every answer.

Among car polisher brands worldwide in September 2026

Who do people search for more?

DeWalt, about 26 searches for every 1 for RUPES

DeWalt 673K searchesRUPES 26.2K searches

Who does AI mention more?

RUPES, mentioned in 4 of 5 answers, DeWalt in 1

RUPES in 4 of 5DeWalt in 1 of 5

Who does AI recommend more?

RUPES, named ahead of DeWalt in every answer

RUPES first in 4DeWalt never first

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Top car polisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RUPES was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RUPES was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RUPES1st
  2. Griot's Garage2nd
  3. Adam's Polishes3rd
  4. FLEX4th
  5. Milwaukee5th
  6. DeWalt6th
  7. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Griot's Garage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RUPES4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLEX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car polisher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or RUPES more popular in search?

This chart shows how often people search Google for DeWalt and RUPES by name. Each line represents a brand's share of searches for all seven car polisher brands we track, month by month, from English-language searches worldwide.

DeWalt and RUPES among car polisher brands worldwide, by month

Share of searches by month for DeWalt, RUPES. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiDeWaltGriot's GarageRUPESAdam's PolishesFLEX
Oct 202560.2%19.6%18.1%0.6%0.81%0.4%0.31%
Nov 202554%23.9%19.8%0.65%0.77%0.44%0.34%
Dec 202556.4%20.8%20.7%0.68%0.66%0.3%0.38%
Jan 202655.1%22.5%20.3%0.67%0.79%0.36%0.33%
Feb 202657.4%19.4%21.1%0.57%0.82%0.38%0.34%
Mar 202652.4%25.6%19.3%0.95%0.92%0.52%0.34%
Apr 202651.6%26.7%19%0.93%0.91%0.51%0.33%
May 202651.2%27.2%18.8%0.93%0.9%0.51%0.33%
Jun 202650.9%28.1%18.7%0.92%0.73%0.41%0.31%
Jul 202655.6%25.1%16.7%1%0.8%0.45%0.33%
Aug 202653.6%24.2%19.7%0.97%0.77%0.43%0.32%
Sep 202654.9%22.5%20.2%0.81%0.79%0.36%0.35%

How has the DeWalt and RUPES comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of RUPES in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among car polisher brands worldwide moved from 18.1% to 20.2%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, RUPES’s share of searches among car polisher brands worldwide moved from 0.81% to 0.79%, and its estimated monthly branded searches moved from 30.3K to 26.2K.

How did search popularity change for car polisher brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for RUPES worldwide fell 13.5% over 12 measured months, from 30.3K to 26.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and RUPES’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

RUPES

2 branded search terms

  • rupes
  • rupes polisher

How the Brand Demand Index is measured

Other head-to-heads among car polisher brands

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