DeWalt vs Dimplex:Which is more popular?
In September 2026, Dimplex had more branded searches than DeWalt among heaters worldwide. Dimplex had about 9,580 branded searches, while DeWalt had 4,240. Dimplex made up 8.5% of all heater searches we track, and DeWalt accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about heaters, neither DeWalt nor Dimplex appeared in any of the four answers.
Who do people search for more?
Dimplex, about 2 searches for every 1 for DeWalt
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top heaters in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither DeWalt nor Dimplex showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dreo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lasko2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
De'Longhi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vornado1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Dimplex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heaters
4 answers
Asked ChatGPT
“Which heater should I go to?”
Asked ChatGPT
“What are the best heaters?”
Asked ChatGPT
“What's the best heater for a room?”
- 1Dreo
- 1
Searched Google, AI Overview
“electric heater”
Searched Google, AI Overview
“space heater for room”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Share of searches by month for Dimplex, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Dreo | De'Longhi | Lasko | Dimplex | Vornado | Honeywell | Rinnai | DeWalt | Russell Hobbs |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 20.6% | 11.7% | 20.5% | 7.8% | 9% | 7.9% | 1.9% | 3.8% | 1.1% |
| Nov 2025 | 15.5% | 23.6% | 10.8% | 20.2% | 6.5% | 8.2% | 8.4% | 1.6% | 4% | 1% |
| Dec 2025 | 13.5% | 28.5% | 10.6% | 21.3% | 3.8% | 8.4% | 6.6% | 1.5% | 4.8% | 0.9% |
| Jan 2026 | 12.1% | 24.4% | 12.4% | 22.6% | 4.9% | 8.8% | 7.1% | 1.4% | 5.2% | 1.1% |
| Feb 2026 | 13.4% | 23.7% | 11.6% | 20.5% | 6.5% | 9.5% | 7.9% | 1.9% | 4.1% | 0.78% |
| Mar 2026 | 18.8% | 21.7% | 13.8% | 14.3% | 10.4% | 7.4% | 6.2% | 3.1% | 2.9% | 1.4% |
| Apr 2026 | 19.4% | 17.2% | 21.8% | 10.3% | 10.8% | 7.2% | 5.5% | 3.6% | 2.4% | 1.8% |
| May 2026 | 22.9% | 14.4% | 28.3% | 7.9% | 9.9% | 4.6% | 4.2% | 4.1% | 1.6% | 2.2% |
| Jun 2026 | 23.6% | 17% | 30.7% | 5.6% | 9.9% | 4.2% | 2.7% | 3.5% | 1.3% | 1.7% |
| Jul 2026 | 23.4% | 14% | 32.5% | 6.2% | 9.2% | 4.7% | 2.8% | 4% | 1.4% | 1.7% |
| Aug 2026 | 23% | 11.6% | 27.2% | 8.3% | 10.3% | 5% | 4.6% | 5.1% | 3.3% | 1.6% |
| Sep 2026 | 24.5% | 15.8% | 15% | 12.4% | 8.5% | 7.8% | 7.1% | 4% | 3.8% | 1.1% |
Dimplex and DeWalt sell other things too, so only their searches that name this product count here, like “dimplex heater”.
How has the DeWalt and Dimplex comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: DeWalt took it in December 2025, Dimplex took it in February 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among heaters worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 10.7K to 4.2K.
- Across the 12 months ending September 2026, Dimplex’s share of searches among heaters worldwide moved from 7.8% to 8.5%, and its estimated monthly branded searches moved from 21.7K to 9.6K.
How did search popularity change for heaters worldwide in September 2026?
3 changes
In September 2026, Lasko overtook Dimplex to rank 4th among heaters worldwide, with 12.4% of the searches.
In September 2026, Dimplex lost share of searches among heaters worldwide, from 10.3% to 8.5%.
DeWalt’s share of searches among heaters worldwide has gained ground for 3 months in a row, from 1.3% to 3.8% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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