Dimplex vs Dyson:Which is more popular?
In September 2026, Dyson had more branded searches than Dimplex among heaters worldwide. Dyson had about 27,500 branded searches, while Dimplex had 9,580. Dyson made up 24.5% of all heater searches we track, and Dimplex accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about heaters, Dyson appeared in one of the four answers and Dimplex in none.
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Top heaters in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dyson was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Dimplex did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dreo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lasko2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
De'Longhi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vornado1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dimplex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heaters
4 answers
Asked ChatGPT
“Which heater should I go to?”
Asked ChatGPT
“What are the best heaters?”
Asked ChatGPT
“What's the best heater for a room?”
- 1Dreo
- 1
Searched Google, AI Overview
“electric heater”
Searched Google, AI Overview
“space heater for room”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Share of searches by month for Dyson, Dimplex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Dreo | De'Longhi | Lasko | Dimplex | Vornado | Honeywell | Rinnai | DeWalt | Russell Hobbs |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 20.6% | 11.7% | 20.5% | 7.8% | 9% | 7.9% | 1.9% | 3.8% | 1.1% |
| Nov 2025 | 15.5% | 23.6% | 10.8% | 20.2% | 6.5% | 8.2% | 8.4% | 1.6% | 4% | 1% |
| Dec 2025 | 13.5% | 28.5% | 10.6% | 21.3% | 3.8% | 8.4% | 6.6% | 1.5% | 4.8% | 0.9% |
| Jan 2026 | 12.1% | 24.4% | 12.4% | 22.6% | 4.9% | 8.8% | 7.1% | 1.4% | 5.2% | 1.1% |
| Feb 2026 | 13.4% | 23.7% | 11.6% | 20.5% | 6.5% | 9.5% | 7.9% | 1.9% | 4.1% | 0.78% |
| Mar 2026 | 18.8% | 21.7% | 13.8% | 14.3% | 10.4% | 7.4% | 6.2% | 3.1% | 2.9% | 1.4% |
| Apr 2026 | 19.4% | 17.2% | 21.8% | 10.3% | 10.8% | 7.2% | 5.5% | 3.6% | 2.4% | 1.8% |
| May 2026 | 22.9% | 14.4% | 28.3% | 7.9% | 9.9% | 4.6% | 4.2% | 4.1% | 1.6% | 2.2% |
| Jun 2026 | 23.6% | 17% | 30.7% | 5.6% | 9.9% | 4.2% | 2.7% | 3.5% | 1.3% | 1.7% |
| Jul 2026 | 23.4% | 14% | 32.5% | 6.2% | 9.2% | 4.7% | 2.8% | 4% | 1.4% | 1.7% |
| Aug 2026 | 23% | 11.6% | 27.2% | 8.3% | 10.3% | 5% | 4.6% | 5.1% | 3.3% | 1.6% |
| Sep 2026 | 24.5% | 15.8% | 15% | 12.4% | 8.5% | 7.8% | 7.1% | 4% | 3.8% | 1.1% |
Dyson and Dimplex sell other things too, so only their searches that name this product count here, like “dyson heater”.
How has the Dimplex and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Dimplex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dimplex’s share of searches among heaters worldwide moved from 7.8% to 8.5%, and its estimated monthly branded searches moved from 21.7K to 9.6K.
- Across the 12 months ending September 2026, Dyson’s share of searches among heaters worldwide moved from 15.5% to 24.5%, and its estimated monthly branded searches moved from 43.2K to 27.5K.
How did search popularity change for heaters worldwide in September 2026?
3 changes
In September 2026, Dyson overtook De'Longhi to become the leader among heaters worldwide, with 24.5% of the searches.
In September 2026, Lasko overtook Dimplex to rank 4th among heaters worldwide, with 12.4% of the searches.
In September 2026, Dimplex lost share of searches among heaters worldwide, from 10.3% to 8.5%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Dimplex’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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