How popular isDe'Longhi in search?
In August 2026, there were an estimated 1.4M branded searches for De'Longhi worldwide which is down 12% over the last 11 months. De'Longhi holds 16.1% estimated Share of Search among heaters worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dyson82.3%
De'Longhi16.1%
Russell Hobbs1%
Vornado0.55%Dimplex0.01%
Honeywell<0.01%
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Which heaters compete with De'Longhi?
Share of Search by month for Dyson, De'Longhi. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | De'Longhi | Russell Hobbs | Vornado | Dimplex | Honeywell |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 16% | 1.3% | 0.32% | 0.02% | <0.01% |
| Nov 2025 | 84.5% | 14.3% | 1% | 0.21% | 0.02% | <0.01% |
| Dec 2025 | 84.4% | 14.2% | 1.1% | 0.28% | 0.02% | <0.01% |
| Jan 2026 | 83.1% | 15.4% | 1.2% | 0.36% | 0.02% | <0.01% |
| Feb 2026 | 83.1% | 15.3% | 1.3% | 0.31% | 0.02% | <0.01% |
| Mar 2026 | 82.6% | 15.8% | 1.3% | 0.31% | 0.02% | <0.01% |
| Apr 2026 | 81.8% | 16.7% | 1.1% | 0.4% | 0.02% | <0.01% |
| May 2026 | 81.7% | 16.6% | 1.1% | 0.6% | 0.02% | <0.01% |
| Jun 2026 | 81.9% | 16.2% | 1.1% | 0.74% | 0.02% | <0.01% |
| Jul 2026 | 80.4% | 17.5% | 1.2% | 0.81% | 0.02% | <0.01% |
| Aug 2026 | 82.3% | 16.1% | 1% | 0.55% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.3% | 7.4M | +22.8% | +1.9 points | |
| 2, held 2nd | 16.1% | 1.4M | +10.5% | -1.4 points | |
| 3, held 3rd | 1% | 90.5K | 0% | -0.2 points | |
| 4, held 4th | 0.55% | 49.5K | -18.2% | -0.3 points | |
| 5, held 5th | 0.01% | 1K | -23.1% | 0 points | |
| 6, held 6th | <0.01% | 260 | -18.8% | 0 points |
1.
Dyson82.3%
Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +1.9 points.
16.1%
Held 2nd. 1.4M estimated branded searches, +10.5% vs prior month. Share -1.4 points.
1%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Vornado0.55%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.
0.01%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
<0.01%
Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between De'Longhi and its closest rivals
How has branded search demand for De'Longhi changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among heaters worldwide peaked at 17.5% in July 2026 and was lowest at 14.2% in December 2025.
How did search popularity change for heaters worldwide in August 2026?
5 changes
In August 2026, Dyson gained estimated Share of Search among heaters worldwide, from 80.4% to 82.3%.
In August 2026, De'Longhi lost estimated Share of Search among heaters worldwide, from 17.5% to 16.1%.
Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for Dimplex worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Where does De'Longhi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Space heater brands | 2nd of 5 | 16.1% | Show ranking |
| Heaters | 2nd of 6 | 16.1% | Shown above |
| Home espresso machine brands | 1st of 5 | 55.1% | Show ranking |
| Dehumidifier brands | 1st of 5 | 91.9% | Show ranking |
How is De'Longhi measured?
Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- de longhi
- de'longhi
- de'longhi espresso machine
- delonghi coffee machine
- delonghi com
- delonghi dedica
- delonghi dinamica
- delonghi eletta
- delonghi la specialista
- delonghi magnifica
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