Brandwave

Milk frother brands:Which are searched most?

In September 2026, De'Longhi was the most searched among milk frother brands worldwide, with an estimated 673K branded searches and 55.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. De'Longhi55.4%
  2. Jura24.8%
  3. Breville13.6%
  4. Bodum3.3%
  5. Dualit2.8%

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Share of SearchLeaderboard

Compare the milk frother brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among milk frother brands worldwide, by month

Share of Search by month for De'Longhi, Jura, Breville, Bodum, Dualit. The figures are in the table below the chart.

View monthly share of search table
MonthDe'LonghiJuraBrevilleBodumDualit
Oct 202560.5%22.1%9.9%4.4%3.1%
Nov 202564.1%15.8%12.9%3.9%3.3%
Dec 202559.7%18%14.7%4.4%3.3%
Jan 202656.1%25.1%11.2%4.1%3.5%
Feb 202656.1%25.1%11.2%4.1%3.5%
Mar 202656.1%25.1%11.2%4.1%3.5%
Apr 202656.2%25.1%11.3%4.1%3.3%
May 202656.4%25.2%11.3%4.1%2.9%
Jun 202656.9%25.4%11.4%3.4%2.9%
Jul 202654.1%29.6%10.8%3.3%2.2%
Aug 202653.2%29.1%10.7%3.9%3.1%
Sep 202655.4%24.8%13.6%3.3%2.8%

This month’s ranking, September 2026

  1. 1.De'Longhi

    55.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Jura

    24.8%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  3. 3.Breville

    13.6%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  4. 4.Bodum

    3.3%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Dualit

    2.8%

    Held 5th. 34.3K estimated branded searches, -12.5% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among milk frother brands worldwide?

In September 2026, De'Longhi was the most searched among milk frother brands worldwide, with an estimated 673K branded searches and 55.4% estimated Share of Search within this set. Jura is in 2nd place, 30.6 percentage points behind at 24.8% Share of Search.

Global milk frother brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
De'Longhi60.5% → 55.4%64.1%Nov 202553.2%Aug 20261st
Jura22.1% → 24.8%29.6%Jul 202615.8%Nov 20252nd
Breville9.9% → 13.6%14.7%Dec 20259.9%Oct 20253rd
Bodum4.4% → 3.3%4.4%Oct 20253.3%Jul 20264th
Dualit3.1% → 2.8%3.5%Feb 20262.2%Jul 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among milk frother brands worldwide decreased from 60.5% to 55.4%.
  • Across the 12 months ending September 2026, Jura’s estimated Share of Search among milk frother brands worldwide increased from 22.1% to 24.8%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among milk frother brands worldwide increased from 9.9% to 13.6%.
  • Across the 12 months ending September 2026, Bodum’s estimated Share of Search among milk frother brands worldwide decreased from 4.4% to 3.3%.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among milk frother brands worldwide peaked at 64.1% in November 2025 and was lowest at 53.2% in August 2026.
  • Across the 12 months ending September 2026, Jura’s estimated Share of Search among milk frother brands worldwide peaked at 29.6% in July 2026 and was lowest at 15.8% in November 2025.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among milk frother brands worldwide peaked at 14.7% in December 2025 and was lowest at 9.9% in October 2025.
  • Across the 12 months ending September 2026, Bodum’s estimated Share of Search among milk frother brands worldwide peaked at 4.4% in October 2025 and was lowest at 3.3% in July 2026.
  • Across the 12 months ending September 2026, Dualit’s estimated Share of Search among milk frother brands worldwide peaked at 3.5% in February 2026 and was lowest at 2.2% in July 2026.
  • Across the 12 months ending September 2026, Dualit held steady: its estimated Share of Search among milk frother brands worldwide moved less than 0.5 percentage points.

How did search popularity change for milk frother brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among milk frother brands worldwide, from 10.7% to 13.6%.

  2. In September 2026, De'Longhi gained estimated Share of Search among milk frother brands worldwide, from 53.2% to 55.4%.

  3. In September 2026, Jura lost estimated Share of Search among milk frother brands worldwide, from 29.1% to 24.8%.

  4. In September 2026, Bodum lost estimated Share of Search among milk frother brands worldwide, from 3.9% to 3.3%.

  5. Estimated monthly branded searches for Dualit worldwide fell 18.1% over 12 measured months, from 41.9K to 34.3K in September 2026.

How the Brand Demand Index is measured

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