Brandwave

Breville vs Zulay Kitchen:Which is more popular?

In September 2026, Breville had more branded searches than Zulay Kitchen among milk frother brands worldwide. Breville had about 165,000 branded searches, while Zulay Kitchen had 9,900. Breville made up 17.2% of all milk frother brand searches we track, and Zulay Kitchen accounted for 1%. When we asked ChatGPT and Google AI Overviews about milk frother brands, both Breville and Zulay Kitchen appeared in all four answers. Breville was mentioned before Zulay Kitchen in every answer.

Among milk frother brands worldwide in September 2026

Who do people search for more?

Breville, about 17 searches for every 1 for Zulay Kitchen

Breville 165K searchesZulay Kitchen 9.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Breville in 4 of 4Zulay Kitchen in 4 of 4

Who does AI recommend more?

Breville, named ahead of Zulay Kitchen in every answer

Breville first in 3Zulay Kitchen never first

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Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Breville and Zulay Kitchen showed up in all four answers. Breville was listed before Zulay Kitchen in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Instant3rd
  4. Zulay Kitchen4th
  5. De'Longhi–
  6. Bodum–
  7. Dualit–
  8. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zulay Kitchen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Instant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Breville or Zulay Kitchen more popular in search?

This chart shows how often people search Google for Breville and Zulay Kitchen by name. Each line represents a brand's share of searches for all eight milk frother brands we track, month by month, from English-language searches worldwide.

Breville and Zulay Kitchen among milk frother brands worldwide, by month

Share of searches by month for Breville, Zulay Kitchen. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiBrevilleNespressoBodumDualitZulay KitchenInstantJura
Oct 202574.3%12.2%5.8%5.5%1.3%0.6%0.22%0.09%
Nov 202573%14.7%5.8%4.4%1.3%0.48%0.22%0.08%
Dec 202568%16.7%7.7%5%1.5%0.67%0.37%0.09%
Jan 202671.7%14.4%5.9%5.3%1.6%0.71%0.31%0.11%
Feb 202672%14.4%5.6%5.3%1.6%0.71%0.26%0.11%
Mar 202672%14.4%5.6%5.3%1.6%0.71%0.26%0.11%
Apr 202671.5%14.4%6.5%5.3%1.3%0.7%0.2%0.11%
May 202671.4%14.3%6.5%5.3%1.3%0.86%0.2%0.09%
Jun 202673.7%14.8%4.7%4.4%1.3%0.72%0.26%0.1%
Jul 202673.7%14.8%4.7%4.4%1.1%0.89%0.26%0.1%
Aug 202672.1%14.5%5.6%5.3%1.3%0.87%0.26%0.11%
Sep 202670.3%17.2%5.5%4.2%1.3%1%0.3%0.09%

How has the Breville and Zulay Kitchen comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Zulay Kitchen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among milk frother brands worldwide moved from 12.2% to 17.2%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Zulay Kitchen’s share of searches among milk frother brands worldwide moved from 0.6% to 1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.

How did search popularity change for milk frother brands worldwide in September 2026?

2 changes

  1. In September 2026, Breville gained share of searches among milk frother brands worldwide, from 14.5% to 17.2%.

  2. Estimated monthly branded searches for Zulay Kitchen worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Breville’s and Zulay Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville barista express

Zulay Kitchen

1 branded search term

  • zulay kitchen

How the Brand Demand Index is measured

Other head-to-heads among milk frother brands

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