How popular isNespresso in search?
In September 2026, people searched for Nespresso by name about 3.4 million times worldwide, about the same as the previous year. These searches made up 5.5% of all global milk frother brand searches, placing Nespresso third out of eight brands. These are worldwide searches for English-language branded terms.
Follow Nespresso and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which milk frother brands compete with Nespresso?
Share of searches by month for De'Longhi, Breville, Nespresso, Bodum. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Breville | Nespresso | Bodum | Dualit | Zulay Kitchen | Instant | Jura |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 12.2% | 5.8% | 5.5% | 1.3% | 0.6% | 0.22% | 0.09% |
| Nov 2025 | 73% | 14.7% | 5.8% | 4.4% | 1.3% | 0.48% | 0.22% | 0.08% |
| Dec 2025 | 68% | 16.7% | 7.7% | 5% | 1.5% | 0.67% | 0.37% | 0.09% |
| Jan 2026 | 71.7% | 14.4% | 5.9% | 5.3% | 1.6% | 0.71% | 0.31% | 0.11% |
| Feb 2026 | 72% | 14.4% | 5.6% | 5.3% | 1.6% | 0.71% | 0.26% | 0.11% |
| Mar 2026 | 72% | 14.4% | 5.6% | 5.3% | 1.6% | 0.71% | 0.26% | 0.11% |
| Apr 2026 | 71.5% | 14.4% | 6.5% | 5.3% | 1.3% | 0.7% | 0.2% | 0.11% |
| May 2026 | 71.4% | 14.3% | 6.5% | 5.3% | 1.3% | 0.86% | 0.2% | 0.09% |
| Jun 2026 | 73.7% | 14.8% | 4.7% | 4.4% | 1.3% | 0.72% | 0.26% | 0.1% |
| Jul 2026 | 73.7% | 14.8% | 4.7% | 4.4% | 1.1% | 0.89% | 0.26% | 0.1% |
| Aug 2026 | 72.1% | 14.5% | 5.6% | 5.3% | 1.3% | 0.87% | 0.26% | 0.11% |
| Sep 2026 | 70.3% | 17.2% | 5.5% | 4.2% | 1.3% | 1% | 0.3% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 673K | 0% | -1.7 points | |
| 2, held 2nd | 17.2% | 165K | +22.2% | +2.8 points | |
| 3, held 3rd | 5.5% | 52.6K | 0% | -0.1 points | |
| 4, held 4th | 4.2% | 40.5K | -18.2% | -1.1 points | |
| 5, held 5th | 1.3% | 12.1K | 0% | 0 points | |
| 6, held 6th | 1% | 9.9K | +22.2% | +0.2 points | |
| 7, held 7th | 0.3% | 2.9K | +20.8% | 0 points | |
| 8, held 8th | 0.09% | 880 | -12% | 0 points |
70.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Breville17.2%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.8 points.
5.5%
Held 3rd. 52.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Bodum4.2%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Dualit1.3%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
1%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
7.
Instant0.3%
Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
8.
Jura0.09%
Held 8th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare search popularity between Nespresso and its closest rivals
Every comparison with Nespresso
27 comparisons
- Nespresso vs Starbucks
- Dolce Gusto vs Nespresso
- Nespresso vs Smeg
- De'Longhi vs Nespresso
- Nespresso vs Peet's Coffee
- Jura vs Nespresso
- La Marzocco vs Nespresso
- Lavazza vs Nespresso
- Moccamaster vs Nespresso
- Nespresso vs Ninja
- Breville vs Nespresso
- Cuisinart vs Nespresso
- Illy vs Nespresso
- L'OR vs Nespresso
- Nespresso vs OXO
- Nespresso vs Sunbeam
- Gaggia vs Nespresso
- Bodum vs Nespresso
- Moccona vs Nespresso
- Green Mountain Coffee Roasters vs Nespresso
- Dualit vs Nespresso
- Nespresso vs Zulay Kitchen
- Instant vs Nespresso
- Grind vs Nespresso
- Nespresso vs The Original Donut Shop
- Braun vs Nespresso
- Miele vs Nespresso
How has branded search demand for Nespresso changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso worldwide held steady at 3.4M.
- Across the 12 months ending September 2026, Nespresso’s share of searches among milk frother brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.7% in June 2026.
How did search popularity change for milk frother brands worldwide in September 2026?
6 changes
In September 2026, Breville gained share of searches among milk frother brands worldwide, from 14.5% to 17.2%.
In September 2026, De'Longhi lost share of searches among milk frother brands worldwide, from 72.1% to 70.3%.
In September 2026, Bodum lost share of searches among milk frother brands worldwide, from 5.3% to 4.2%.
Estimated monthly branded searches for Zulay Kitchen worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.
Estimated monthly branded searches for Instant worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Dualit worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Nespresso’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nespresso
- nespresso aeroccino
- nespresso milk frother
Do you work for Nespresso? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nespresso compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee pod brands | 2nd of 10 | 9.3% | Show ranking |
| Coffee maker brands | 1st of 10 | 61.4% | Show ranking |
| Coffee capsule brands | 1st of 6 | 62.4% | Show ranking |
| Coffee machine brands | 1st of 8 | 64.7% | Show ranking |
| Milk frother brands | 3rd of 8 | 5.5% | Shown above |
Is Nespresso your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.