Brandwave

How popular isDe'Longhi in search?

In September 2026, there were an estimated 1.4M branded searches for De'Longhi worldwide which is down 12.5% over the last 12 months. De'Longhi holds 13.8% estimated Share of Search among coffee machine brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso68.6%
  2. De'Longhi13.8%
  3. Jura6.2%
  4. La Marzocco6.2%
  5. Breville3.4%
  6. Sunbeam1.9%
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Which coffee machine brands compete with De'Longhi?

De'Longhi against coffee machine brands worldwide, by month

Share of Search by month for Nespresso, De'Longhi, Jura, La Marzocco, Breville. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoDe'LonghiJuraLa MarzoccoBrevilleSunbeam
Oct 202567.5%16.6%6.1%5%2.7%2.2%
Nov 202570.1%17.1%4.2%3.5%3.5%1.6%
Dec 202567.5%16.5%5%5%4.1%2%
Jan 202665.4%16.1%7.2%5.9%3.2%2.2%
Feb 202669.9%14%6.3%5.1%2.8%1.9%
Mar 202669.6%14%6.3%5.1%2.8%2.3%
Apr 202668.8%13.8%6.2%6.2%2.8%2.2%
May 202668.8%13.8%6.2%6.2%2.8%2.2%
Jun 202669%13.9%6.2%6.2%2.8%1.9%
Jul 202663.6%15.6%8.5%7%3.1%2.2%
Aug 202667.9%13.6%7.5%6.1%2.7%2.2%
Sep 202668.6%13.8%6.2%6.2%3.4%1.9%

  1. 1.Nespresso

    68.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.De'Longhi

    13.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Jura

    6.2%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.La Marzocco

    6.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Breville

    3.4%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  6. 6.Sunbeam

    1.9%

    Held 6th. 90.5K estimated branded searches, -17.1% vs prior month. Share -0.4 points.

Compare search popularity between De'Longhi and its closest rivals

Every comparison with De'Longhi

How has branded search demand for De'Longhi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among coffee machine brands worldwide decreased from 16.6% to 13.8%.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among coffee machine brands worldwide peaked at 17.1% in November 2025 and was lowest at 13.6% in August 2026.

How did search popularity change for coffee machine brands worldwide in September 2026?

  1. In September 2026, Nespresso gained estimated Share of Search among coffee machine brands worldwide, from 67.9% to 68.6%.

  2. In September 2026, Breville gained estimated Share of Search among coffee machine brands worldwide, from 2.7% to 3.4%.

  3. In September 2026, Jura lost estimated Share of Search among coffee machine brands worldwide, from 7.5% to 6.2%.

  4. Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  5. Estimated monthly branded searches for Sunbeam worldwide fell 18.2% over 12 measured months, from 111K to 90.5K in September 2026.

  6. Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

Where does De'Longhi compete?

De'Longhi is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters2nd of 611.4%Show ranking
Space heater brands2nd of 511.6%Show ranking
Coffee machine brands2nd of 613.8%Shown above
Toaster oven brands3rd of 620.1%Show ranking
Home espresso machine brands1st of 554.6%Show ranking
Chip fryer brands2nd of 528.5%Show ranking
Milk frother brands1st of 555.4%Show ranking
Panel heater brands1st of 576.5%Show ranking
Dehumidifier brands1st of 579.9%Show ranking
Heater and dehumidifier brands1st of 388.1%Show ranking

How is De'Longhi measured?

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • de'longhi espresso machine
  • delonghi
  • delonghi coffee machine
  • delonghi dedica
  • delonghi dinamica
  • delonghi eletta
  • delonghi la specialista
  • delonghi magnifica

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How the Brand Demand Index is measured

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