Bodum vs De'Longhi:Which is searched more?
In September 2026, De'Longhi had more branded searches than Bodum among milk frother brands worldwide. De'Longhi was estimated to have 673K branded searches compared to Bodum’s 40.5K, and held a 55.4% Share of Search versus Bodum’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bodum or De'Longhi?
Compare the milk frother brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for De'Longhi, Bodum. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Jura | Breville | Bodum | Dualit |
|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 22.1% | 9.9% | 4.4% | 3.1% |
| Nov 2025 | 64.1% | 15.8% | 12.9% | 3.9% | 3.3% |
| Dec 2025 | 59.7% | 18% | 14.7% | 4.4% | 3.3% |
| Jan 2026 | 56.1% | 25.1% | 11.2% | 4.1% | 3.5% |
| Feb 2026 | 56.1% | 25.1% | 11.2% | 4.1% | 3.5% |
| Mar 2026 | 56.1% | 25.1% | 11.2% | 4.1% | 3.5% |
| Apr 2026 | 56.2% | 25.1% | 11.3% | 4.1% | 3.3% |
| May 2026 | 56.4% | 25.2% | 11.3% | 4.1% | 2.9% |
| Jun 2026 | 56.9% | 25.4% | 11.4% | 3.4% | 2.9% |
| Jul 2026 | 54.1% | 29.6% | 10.8% | 3.3% | 2.2% |
| Aug 2026 | 53.2% | 29.1% | 10.7% | 3.9% | 3.1% |
| Sep 2026 | 55.4% | 24.8% | 13.6% | 3.3% | 2.8% |
How has the Bodum and De'Longhi comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Bodum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bodum’s estimated Share of Search among milk frother brands worldwide moved from 4.4% to 3.3%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among milk frother brands worldwide moved from 60.5% to 55.4%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for milk frother brands worldwide in September 2026?
2 changes
In September 2026, De'Longhi gained estimated Share of Search among milk frother brands worldwide, from 53.2% to 55.4%.
In September 2026, Bodum lost estimated Share of Search among milk frother brands worldwide, from 3.9% to 3.3%.
Other head-to-heads among milk frother brands
How each brand is measured
Brandwave collects information about searches that people make online using Bodum’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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