Brandwave

De'Longhi vs Vornado:Which is more popular by branded search?

In August 2026, De'Longhi had more branded searches than Vornado among space heater brands worldwide. De'Longhi was estimated to have 1.4M branded searches compared to Vornado’s 49.5K, and held a 16.1% Share of Search versus Vornado’s 0.55%. These are worldwide searches for English-language branded terms.

Share of Search among space heater brands worldwide in August 2026Which is more popular in search, De'Longhi or Vornado?
De'Longhi16.1%1.4M searches
vs
Vornado0.55%49.5K searches

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Which is more popular in search, De'Longhi or Vornado?

Compare the space heater brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

De'Longhi and Vornado among space heater brands worldwide, by month

Share of Search by month for De'Longhi, Vornado. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDe'LonghiDreoLaskoVornado
Oct 202582.8%16%0.35%0.48%0.32%
Nov 202584.9%14.3%0.27%0.25%0.21%
Dec 202584.8%14.3%0.36%0.28%0.28%
Jan 202683.3%15.4%0.48%0.44%0.36%
Feb 202683.5%15.3%0.34%0.47%0.31%
Mar 202682.7%15.9%0.4%0.7%0.31%
Apr 202681.8%16.7%0.43%0.6%0.4%
May 202681.4%16.6%0.75%0.73%0.6%
Jun 202680.9%16%1.6%0.73%0.73%
Jul 202679.6%17.3%1.5%0.8%0.8%
Aug 202682%16.1%0.69%0.67%0.55%
Sep 2026—————

How has the De'Longhi and Vornado comparison changed over the last 12 months?

  • De'Longhi was ahead of Vornado in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among space heater brands worldwide moved from 16% to 16.1%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
  • Across the 11 months ending August 2026, Vornado’s estimated Share of Search among space heater brands worldwide moved from 0.32% to 0.55%, and its estimated monthly branded searches moved from 33.1K to 49.5K.

How did search popularity change for space heater brands worldwide in August 2026?

  1. In August 2026, De'Longhi lost estimated Share of Search among space heater brands worldwide, from 17.3% to 16.1%.

  2. Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using De'Longhi’s and Vornado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

10 branded search terms

  • de longhi
  • de'longhi
  • de'longhi espresso machine
  • delonghi coffee machine
  • delonghi com
  • delonghi dedica
  • delonghi dinamica
  • delonghi eletta
  • delonghi la specialista
  • delonghi magnifica

Vornado

1 branded search term

  • vornado

How the Brand Demand Index is measured

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