Brandwave

How popular isDeWalt?

In September 2026, people searched for DeWalt by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 3.8% of all global heater searches, placing DeWalt ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about heaters, DeWalt did not appear in any of the answers.

Search and AI answers in September 2026

DeWalt is the ninth most searched of 10 competitors.

  1. DysonShare of searches 24.5%Mentioned in 1 of 4 AI answers
  2. DreoShare of searches 15.8%Mentioned in 2 of 4 AI answers
  3. De'LonghiShare of searches 15%Mentioned in 1 of 4 AI answers
  4. LaskoShare of searches 12.4%Mentioned in 2 of 4 AI answers
  5. DeWaltShare of searches 3.8%Mentioned in 0 of 4 AI answers

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Top heaters in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DeWalt did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lasko2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • De'Longhi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vornado1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimplex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heaters

4 answers

  • Asked ChatGPT

    “Which heater should I go to?”

    1. Asked ChatGPT

      “What are the best heaters?”

      1. 1Dyson
      2. 2Dreo
      3. 3De'Longhi
      4. 4Lasko
      5. 5Vornado

    2. Asked ChatGPT

      “What's the best heater for a room?”

      1. 1Dreo

    3. Searched Google, AI Overview

      “electric heater”

      1. 1Lasko

    4. Searched Google, AI Overview

      “space heater for room”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Which heaters compete with DeWalt?

    DeWalt against heaters worldwide, by month

    Share of searches by month for Dyson, Dreo, De'Longhi, Lasko, Dimplex, Vornado, Honeywell, Rinnai, DeWalt. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDysonDreoDe'LonghiLaskoDimplexVornadoHoneywellRinnaiDeWaltRussell Hobbs
    Oct 202515.5%20.6%11.7%20.5%7.8%9%7.9%1.9%3.8%1.1%
    Nov 202515.5%23.6%10.8%20.2%6.5%8.2%8.4%1.6%4%1%
    Dec 202513.5%28.5%10.6%21.3%3.8%8.4%6.6%1.5%4.8%0.9%
    Jan 202612.1%24.4%12.4%22.6%4.9%8.8%7.1%1.4%5.2%1.1%
    Feb 202613.4%23.7%11.6%20.5%6.5%9.5%7.9%1.9%4.1%0.78%
    Mar 202618.8%21.7%13.8%14.3%10.4%7.4%6.2%3.1%2.9%1.4%
    Apr 202619.4%17.2%21.8%10.3%10.8%7.2%5.5%3.6%2.4%1.8%
    May 202622.9%14.4%28.3%7.9%9.9%4.6%4.2%4.1%1.6%2.2%
    Jun 202623.6%17%30.7%5.6%9.9%4.2%2.7%3.5%1.3%1.7%
    Jul 202623.4%14%32.5%6.2%9.2%4.7%2.8%4%1.4%1.7%
    Aug 202623%11.6%27.2%8.3%10.3%5%4.6%5.1%3.3%1.6%
    Sep 202624.5%15.8%15%12.4%8.5%7.8%7.1%4%3.8%1.1%

    1. 1.Dyson

      24.5%

      Moved from 2nd to 1st. 27.5K estimated branded searches, +56.8% vs prior month. Share +1.5 points.

    2. 2.Dreo

      15.8%

      Moved from 3rd to 2nd. 17.8K estimated branded searches, +101.1% vs prior month. Share +4.2 points.

    3. 3.De'Longhi

      15%

      Moved from 1st to 3rd. 16.8K estimated branded searches, -19% vs prior month. Share -12.3 points.

    4. 4.Lasko

      12.4%

      Moved from 5th to 4th. 13.9K estimated branded searches, +118.9% vs prior month. Share +4.1 points.

    5. 5.Dimplex

      8.5%

      Moved from 4th to 5th. 9.6K estimated branded searches, +22.2% vs prior month. Share -1.7 points.

    6. 6.Vornado

      7.8%

      Moved from 7th to 6th. 8.8K estimated branded searches, +132.1% vs prior month. Share +2.9 points.

    7. 7.Honeywell

      7.1%

      Moved from 8th to 7th. 8K estimated branded searches, +130.2% vs prior month. Share +2.6 points.

    8. 8.Rinnai

      4%

      Moved from 6th to 8th. 4.5K estimated branded searches, +14.5% vs prior month. Share -1.1 points.

    9. 9.DeWalt

      3.8%

      Held 9th. 4.2K estimated branded searches, +68.9% vs prior month. Share +0.5 points.

    10. 10.Russell Hobbs

      1.1%

      Held 10th. 1.2K estimated branded searches, -2.4% vs prior month. Share -0.6 points.

    DeWalt, Dyson and 8 other brands sell other things too, so only their searches that name this product count here, like “dewalt heater”.

    Compare popularity between DeWalt and its closest rivals

    Every comparison with DeWalt

    213 comparisons

    How has branded search demand for DeWalt changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 1.9M.
    • Across the 12 months ending September 2026, DeWalt’s share of searches among heaters worldwide peaked at 5.2% in January 2026 and was lowest at 1.3% in June 2026.
    • Across the 12 months ending September 2026, DeWalt fell from 8th to 9th among heaters worldwide.

    How did search popularity change for heaters worldwide in September 2026?

    6 changes

    1. In September 2026, Dyson overtook De'Longhi to become the leader among heaters worldwide, with 24.5% of the searches.

    2. In September 2026, Lasko overtook Dimplex to rank 4th among heaters worldwide, with 12.4% of the searches.

    3. In September 2026, Vornado overtook Rinnai to rank 6th among heaters worldwide, with 7.8% of the searches.

    4. In September 2026, Honeywell overtook Rinnai to rank 7th among heaters worldwide, with 7.1% of the searches.

    5. In September 2026, Dreo overtook De'Longhi to rank 2nd among heaters worldwide, with 15.8% of the searches.

    6. In September 2026, De'Longhi lost share of searches among heaters worldwide, from 27.2% to 15%.

    How are DeWalt’s branded searches counted?

    204 search terms

    Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • dewalt
    • dewalt air blower
    • dewalt air compressor
    • dewalt air nailer
    • dewalt air tools
    • dewalt angle grinder
    • dewalt auger
    • dewalt aviation snips
    • dewalt backpack sprayer
    • dewalt band saw
    • dewalt bandsaw blade
    • dewalt battery chainsaw
    • dewalt belt sander
    • dewalt bench grinder
    • dewalt bench saw
    • dewalt biscuit joiner
    • dewalt bolt cutter
    • dewalt bolt cutters
    • dewalt breaker hammer
    • dewalt brush cutter
    • dewalt buffer
    • dewalt cable cutter
    • dewalt cable stapler
    • dewalt cable stripper
    • dewalt car polisher
    • dewalt cargo pants
    • dewalt caulking gun
    • dewalt chainsaw
    • dewalt chalk box
    • dewalt chalk line
    • dewalt chasing machine
    • dewalt chipping hammer
    • dewalt chop saw
    • dewalt chuck key
    • dewalt circular saw
    • dewalt circular saw blade
    • dewalt coil nailer
    • dewalt coil siding nailer
    • dewalt compound miter saw
    • dewalt compressor

    1–40 of 204

    Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does DeWalt compete?

    DeWalt is ranked in 125 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Routers brands4th of 81.3%Show ranking
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    Sander brands1st of 726.9%Show ranking
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    Heaters9th of 103.8%Shown above
    Laser level brands1st of 831.1%Show ranking
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    Framing nail gun brands3rd of 518.7%Show ranking
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    Magnetic drill press brands4th of 52.1%Show ranking
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    Hacksaw brands2nd of 617.3%Show ranking
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    Cable stripper brands4th of 57%Show ranking
    Coil siding nailer brands1st of 534.5%Show ranking
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