Brandwave

DeWalt vs Diablo:Which is more popular by branded search?

In August 2026, DeWalt had more branded searches than Diablo among hole saw brands worldwide. DeWalt was estimated to have 673K branded searches compared to Diablo’s 450K, and held a 20.3% Share of Search versus Diablo’s 13.6%. These are worldwide searches for English-language branded terms.

Share of Search among hole saw brands worldwide in August 2026Which is more popular in search, DeWalt or Diablo?
DeWalt20.3%673K searches
vs
Diablo13.6%450K searches

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Which is more popular in search, DeWalt or Diablo?

Compare the hole saw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Diablo among hole saw brands worldwide, by month

Share of Search by month for DeWalt, Diablo. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltDiabloBoschLenoxStarrett
Oct 202559.5%17.9%12%5.5%4.4%0.72%
Nov 202557.3%21.1%11.5%4.4%5.1%0.57%
Dec 202553.6%19.7%16.1%4.1%5.9%0.53%
Jan 202653.6%19.7%16.1%5%4.8%0.65%
Feb 202655%20.2%16.5%4.2%3.3%0.67%
Mar 202655.8%20.5%13.7%5.2%4.1%0.68%
Apr 202654.5%20.1%16.4%5.1%3.3%0.66%
May 202652.2%19.2%19.2%4.9%3.9%0.63%
Jun 202655.8%20.5%13.7%5.2%4.1%0.68%
Jul 202658%17.4%14.3%5.4%4.3%0.7%
Aug 202655.2%20.3%13.6%6.2%4.1%0.67%
Sep 2026——————

How has the DeWalt and Diablo comparison changed over the last 12 months?

  • DeWalt was ahead of Diablo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among hole saw brands worldwide moved from 17.9% to 20.3%, and its estimated monthly branded searches held steady at 673K.
  • Across the 11 months ending August 2026, Diablo’s estimated Share of Search among hole saw brands worldwide moved from 12% to 13.6%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for hole saw brands worldwide in August 2026?

  1. In August 2026, DeWalt gained estimated Share of Search among hole saw brands worldwide, from 17.4% to 20.3%.

  2. In August 2026, Diablo lost estimated Share of Search among hole saw brands worldwide, from 14.3% to 13.6%.

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Diablo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Diablo

1 branded search term

  • diablo

How the Brand Demand Index is measured

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