How popular isDiablo in search?
In August 2026, there were an estimated 450K branded searches for Diablo worldwide which held steady over the last 11 months. Diablo holds 13.6% estimated Share of Search among hole saw brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Diablo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hole saw brands | 3rd of 6 | 13.6% | Shown below |
| Saw blade brands | 3rd of 6 | 18.3% | Show ranking |
Which hole saw brands compete with Diablo?
Share of Search by month for Milwaukee, DeWalt, Diablo, Bosch, Lenox. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Diablo | Bosch | Lenox | Starrett |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 17.9% | 12% | 5.5% | 4.4% | 0.72% |
| Nov 2025 | 57.3% | 21.1% | 11.5% | 4.4% | 5.1% | 0.57% |
| Dec 2025 | 53.6% | 19.7% | 16.1% | 4.1% | 5.9% | 0.53% |
| Jan 2026 | 53.6% | 19.7% | 16.1% | 5% | 4.8% | 0.65% |
| Feb 2026 | 55% | 20.2% | 16.5% | 4.2% | 3.3% | 0.67% |
| Mar 2026 | 55.8% | 20.5% | 13.7% | 5.2% | 4.1% | 0.68% |
| Apr 2026 | 54.5% | 20.1% | 16.4% | 5.1% | 3.3% | 0.66% |
| May 2026 | 52.2% | 19.2% | 19.2% | 4.9% | 3.9% | 0.63% |
| Jun 2026 | 55.8% | 20.5% | 13.7% | 5.2% | 4.1% | 0.68% |
| Jul 2026 | 58% | 17.4% | 14.3% | 5.4% | 4.3% | 0.7% |
| Aug 2026 | 55.2% | 20.3% | 13.6% | 6.2% | 4.1% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.2% | 1.8M | 0% | -2.8 points | |
| 2, held 2nd | 20.3% | 673K | +22.4% | +2.9 points | |
| 3, held 3rd | 13.6% | 450K | 0% | -0.7 points | |
| 4, held 4th | 6.2% | 206K | +21.2% | +0.8 points | |
| 5, held 5th | 4.1% | 135K | 0% | -0.2 points | |
| 6, held 6th | 0.67% | 22.2K | 0% | 0 points |
55.2%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -2.8 points.
2.
DeWalt20.3%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.9 points.
3.Diablo
13.6%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Bosch6.2%
Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.8 points.
5.Lenox
4.1%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.Starrett
0.67%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Diablo and its closest rivals
How has branded search demand for Diablo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Diablo worldwide held steady at 450K.
- Across the 11 months ending August 2026, Diablo’s estimated Share of Search among hole saw brands worldwide increased from 12% to 13.6%.
- Across the 11 months ending August 2026, Diablo’s estimated Share of Search among hole saw brands worldwide peaked at 19.2% in May 2026 and was lowest at 11.5% in November 2025.
How did search popularity change for hole saw brands worldwide in August 2026?
6 changes
In August 2026, DeWalt gained estimated Share of Search among hole saw brands worldwide, from 17.4% to 20.3%.
In August 2026, Bosch gained estimated Share of Search among hole saw brands worldwide, from 5.4% to 6.2%.
In August 2026, Milwaukee lost estimated Share of Search among hole saw brands worldwide, from 58% to 55.2%.
In August 2026, Diablo lost estimated Share of Search among hole saw brands worldwide, from 14.3% to 13.6%.
Estimated monthly branded searches for Lenox worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Diablo measured?
Brandwave collects information about searches that people make online using Diablo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- diablo
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Is Diablo your brand?
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