How popular isDiablo in search?
In September 2026, there were an estimated 673K branded searches for Diablo worldwide which is up 49.6% over the last 12 months. Diablo holds 26.9% estimated Share of Search among forstner bit brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Diablo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which forstner bit brands compete with Diablo?
Share of Search by month for Milwaukee, Diablo. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Diablo | Bosch |
|---|---|---|---|
| Oct 2025 | 83.3% | 16.7% | <0.01% |
| Nov 2025 | 83.3% | 16.7% | <0.01% |
| Dec 2025 | 76.9% | 23.1% | <0.01% |
| Jan 2026 | 76.9% | 23.1% | <0.01% |
| Feb 2026 | 76.9% | 23.1% | <0.01% |
| Mar 2026 | 80.3% | 19.7% | <0.01% |
| Apr 2026 | 76.9% | 23.1% | <0.01% |
| May 2026 | 73.1% | 26.9% | <0.01% |
| Jun 2026 | 80.3% | 19.7% | <0.01% |
| Jul 2026 | 80.3% | 19.7% | <0.01% |
| Aug 2026 | 80.3% | 19.7% | <0.01% |
| Sep 2026 | 73.1% | 26.9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.1% | 1.8M | 0% | -7.2 points | |
| 2, held 2nd | 26.9% | 673K | +49.6% | +7.2 points | |
| 3, held 3rd | <0.01% | 110 | 0% | 0 points |
Compare search popularity between Diablo and its closest rivals
How has branded search demand for Diablo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Diablo worldwide rose from 450K to 673K.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among forstner bit brands worldwide increased from 16.7% to 26.9%.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among forstner bit brands worldwide peaked at 26.9% in May 2026 and was lowest at 16.7% in October 2025.
How did search popularity change for forstner bit brands worldwide in September 2026?
3 changes
In September 2026, Diablo gained estimated Share of Search among forstner bit brands worldwide, from 19.7% to 26.9%.
In September 2026, Milwaukee lost estimated Share of Search among forstner bit brands worldwide, from 80.3% to 73.1%.
Estimated monthly branded searches for Bosch worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.
Where does Diablo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hole saw brands | 3rd of 6 | 20.2% | Show ranking |
| Saw blade brands | 3rd of 6 | 25.3% | Show ranking |
| Masonry bits brands | 2nd of 3 | 26.9% | Show ranking |
| Forstner bit brands | 2nd of 3 | 26.9% | Shown above |
| Flap disc brands | 2nd of 4 | 49% | Show ranking |
| Sanding sponge brands | 1st of 4 | 70% | Show ranking |
| Sanding block brands | 1st of 3 | 70.7% | Show ranking |
| Sandpaper brands | 1st of 3 | 70.7% | Show ranking |
How is Diablo measured?
Brandwave collects information about searches that people make online using Diablo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- diablo
Do you work for Diablo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Diablo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.