Brandwave

Benchmark Abrasives vs Diablo:Which is more popular?

In September 2026, Diablo had more branded searches than Benchmark Abrasives among flap disc brands worldwide. Diablo had about 673,000 branded searches, while Benchmark Abrasives had 4,400. Diablo made up 48.9% of all flap disc brand searches we track, and Benchmark Abrasives accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about flap disc brands, Benchmark Abrasives appeared in three of the five answers and Diablo in one. Benchmark Abrasives was mentioned before Diablo in every answer.

Among flap disc brands worldwide in September 2026

Who do people search for more?

Diablo, about 153 searches for every 1 for Benchmark Abrasives

Diablo 673K searchesBenchmark Abrasives 4.4K searches

Who does AI mention more?

Benchmark Abrasives, mentioned in 3 of 5 answers, Diablo in 1

Benchmark Abrasives in 3 of 5Diablo in 1 of 5

Who does AI recommend more?

Benchmark Abrasives, named ahead of Diablo in every answer

Benchmark Abrasives first in 2Diablo never first

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Top flap disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Benchmark Abrasives was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Diablo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Benchmark Abrasives was listed before Diablo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Norton Abrasives1st
  2. Benchmark Abrasives2nd
  3. Diablo3rd
  4. DeWalt–
  5. Klingspor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Benchmark Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norton Abrasives2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diablo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klingspor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flap disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Benchmark Abrasives or Diablo more popular in search?

This chart shows how often people search Google for Benchmark Abrasives and Diablo by name. Each line represents a brand's share of searches for all five flap disc brands we track, month by month, from English-language searches worldwide.

Benchmark Abrasives and Diablo among flap disc brands worldwide, by month

Share of searches by month for Diablo, Benchmark Abrasives. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltDiabloKlingsporNorton AbrasivesBenchmark Abrasives
Oct 202558.1%38.8%1.9%0.78%0.38%
Nov 202563.1%34.5%1.4%0.61%0.34%
Dec 202554%44.2%0.97%0.52%0.29%
Jan 202653.6%43.8%1.4%0.73%0.35%
Feb 202653.7%43.8%1.4%0.7%0.35%
Mar 202658%38.8%1.9%0.86%0.38%
Apr 202653.6%43.8%1.4%0.72%0.35%
May 202648.8%48.8%1.3%0.85%0.32%
Jun 202658.2%38.9%1.6%0.94%0.38%
Jul 202653.3%43.6%1.8%0.99%0.43%
Aug 202658.2%38.9%1.6%0.88%0.38%
Sep 202648.9%48.9%1.3%0.65%0.32%

How has the Benchmark Abrasives and Diablo comparison changed over the last 12 months?

3 findings
  • Diablo was ahead of Benchmark Abrasives in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Benchmark Abrasives’ share of searches among flap disc brands worldwide moved from 0.38% to 0.32%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Diablo’s share of searches among flap disc brands worldwide moved from 38.8% to 48.9%, and its estimated monthly branded searches moved from 450K to 673K.

How did search popularity change for flap disc brands worldwide in September 2026?

1 change

  1. In September 2026, Diablo gained share of searches among flap disc brands worldwide, from 38.9% to 48.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Benchmark Abrasives’ and Diablo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Benchmark Abrasives

1 branded search term

  • benchmark abrasives

Diablo

1 branded search term

  • diablo

How the Brand Demand Index is measured

Other head-to-heads among flap disc brands

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