Brandwave

Flap disc brands:Which are searched most?

DeWalt and Diablo share the highest estimated Share of Search among flap disc brands worldwide, at 49% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt49%
  2. Diablo49%
  3. Klingspor1.3%
  4. Norton Abrasives0.66%

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Share of SearchLeaderboard

Compare the flap disc brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flap disc brands worldwide, by month

Share of Search by month for DeWalt, Diablo. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltDiabloKlingsporNorton Abrasives
Oct 202558.3%39%1.9%0.78%
Nov 202563.4%34.6%1.4%0.61%
Dec 202554.2%44.3%0.97%0.53%
Jan 202653.8%44%1.4%0.74%
Feb 202653.8%44%1.4%0.7%
Mar 202658.3%39%1.9%0.86%
Apr 202653.8%44%1.4%0.73%
May 202648.9%48.9%1.3%0.86%
Jun 202658.4%39.1%1.6%0.95%
Jul 202653.5%43.8%1.8%0.99%
Aug 202658.5%39.1%1.6%0.88%
Sep 202649%49%1.3%0.66%

This month’s ranking, September 2026

  1. 1.DeWalt

    49%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -9.4 points.

  2. 2.Diablo

    49%

    Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +9.9 points.

  3. 3.Klingspor

    1.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Norton Abrasives

    0.66%

    Held 4th. 9K estimated branded searches, -10.9% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among flap disc brands worldwide?

DeWalt and Diablo share the highest estimated Share of Search among flap disc brands worldwide, at 49% in September 2026.

Global flap disc brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DeWalt58.3% → 49%63.4%Nov 202548.9%May 20261st
Diablo39% → 49%49%Sep 202634.6%Nov 20252nd
Klingspor1.9% → 1.3%1.9%Oct 20250.97%Dec 20253rd
Norton Abrasives0.78% → 0.66%0.99%Jul 20260.53%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among flap disc brands worldwide decreased from 58.3% to 49%.
  • Across the 12 months ending September 2026, Diablo’s estimated Share of Search among flap disc brands worldwide increased from 39% to 49%.
  • Across the 12 months ending September 2026, Klingspor’s estimated Share of Search among flap disc brands worldwide decreased from 1.9% to 1.3%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among flap disc brands worldwide peaked at 63.4% in November 2025 and was lowest at 48.9% in May 2026.
  • Across the 12 months ending September 2026, Diablo’s estimated Share of Search among flap disc brands worldwide peaked at 49% in September 2026 and was lowest at 34.6% in November 2025.
  • Across the 12 months ending September 2026, Norton Abrasives held steady: its estimated Share of Search among flap disc brands worldwide moved less than 0.5 percentage points.

How did search popularity change for flap disc brands worldwide in September 2026?

  1. In September 2026, Diablo gained estimated Share of Search among flap disc brands worldwide, from 39.1% to 49%.

  2. In September 2026, DeWalt lost estimated Share of Search among flap disc brands worldwide, from 58.5% to 49%.

  3. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How the Brand Demand Index is measured

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