Brandwave

How popular isBenchmark Abrasives?

In September 2026, people searched for Benchmark Abrasives by name about 4,400 times worldwide, about the same as the previous year. These searches made up 0.32% of all global flap disc brand searches, placing Benchmark Abrasives fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about flap disc brands, Benchmark Abrasives appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Benchmark Abrasives is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 48.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DiabloShare of searches 48.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. KlingsporShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Norton AbrasivesShare of searches 0.65%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. Benchmark AbrasivesShare of searches 0.32%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top flap disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Benchmark Abrasives was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Benchmark Abrasives is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Norton Abrasives1st
  2. Benchmark Abrasives2nd
  3. Diablo3rd
  4. DeWalt–
  5. Klingspor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Benchmark Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norton Abrasives2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diablo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klingspor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flap disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which flap disc brands compete with Benchmark Abrasives?

Benchmark Abrasives against flap disc brands worldwide, by month

Share of searches by month for DeWalt, Diablo, Benchmark Abrasives. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltDiabloKlingsporNorton AbrasivesBenchmark Abrasives
Oct 202558.1%38.8%1.9%0.78%0.38%
Nov 202563.1%34.5%1.4%0.61%0.34%
Dec 202554%44.2%0.97%0.52%0.29%
Jan 202653.6%43.8%1.4%0.73%0.35%
Feb 202653.7%43.8%1.4%0.7%0.35%
Mar 202658%38.8%1.9%0.86%0.38%
Apr 202653.6%43.8%1.4%0.72%0.35%
May 202648.8%48.8%1.3%0.85%0.32%
Jun 202658.2%38.9%1.6%0.94%0.38%
Jul 202653.3%43.6%1.8%0.99%0.43%
Aug 202658.2%38.9%1.6%0.88%0.38%
Sep 202648.9%48.9%1.3%0.65%0.32%
  1. 1.DeWalt

    48.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -9.4 points.

  2. 2.Diablo

    48.9%

    Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +9.9 points.

  3. 3.Klingspor

    1.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. Held 4th. 9K estimated branded searches, -10.9% vs prior month. Share -0.2 points.

  5. Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Benchmark Abrasives and its closest rivals

Every comparison with Benchmark Abrasives

4 comparisons

How has branded search demand for Benchmark Abrasives changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Benchmark Abrasives worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, Benchmark Abrasives’ share of searches among flap disc brands worldwide held steady, from 0.38% to 0.32%.

How did search popularity change for flap disc brands worldwide in September 2026?

3 changes
  1. In September 2026, Diablo gained share of searches among flap disc brands worldwide, from 38.9% to 48.9%.

  2. In September 2026, DeWalt lost share of searches among flap disc brands worldwide, from 58.2% to 48.9%.

  3. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Benchmark Abrasives’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Benchmark Abrasives’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • benchmark abrasives

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How the Brand Demand Index is measured

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Is Benchmark Abrasives your brand?

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