Brandwave

DeWalt vs Diablo:Which is searched more?

In September 2026, DeWalt and Diablo were level on Share of Search among flap disc brands worldwide, with an estimated 673K branded searches each, at 49% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among flap disc brands worldwide in September 2026Which is more popular in search, DeWalt or Diablo?
DeWalt49%673K searches
vs
Diablo49%673K searches

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Which is more popular in search, DeWalt or Diablo?

Compare the flap disc brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Diablo among flap disc brands worldwide, by month

Share of Search by month for DeWalt, Diablo. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltDiabloKlingsporNorton Abrasives
Oct 202558.3%39%1.9%0.86%
Nov 202563.3%34.6%1.4%0.71%
Dec 202554.1%44.3%0.97%0.61%
Jan 202653.8%43.9%1.4%0.84%
Feb 202653.8%44%1.4%0.78%
Mar 202658.2%38.9%1.9%0.98%
Apr 202653.8%44%1.4%0.81%
May 202648.9%48.9%1.3%0.97%
Jun 202658.4%39%1.6%1%
Jul 202653.4%43.7%1.8%1.1%
Aug 202658.4%39%1.6%0.99%
Sep 202649%49%1.3%0.73%

How has the DeWalt and Diablo comparison changed over the last 12 months?

  • DeWalt was ahead of Diablo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among flap disc brands worldwide moved from 58.3% to 49%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Diablo’s estimated Share of Search among flap disc brands worldwide moved from 39% to 49%, and its estimated monthly branded searches moved from 450K to 673K.

How did search popularity change for flap disc brands worldwide in September 2026?

  1. In September 2026, Diablo gained estimated Share of Search among flap disc brands worldwide, from 39% to 49%.

  2. In September 2026, DeWalt lost estimated Share of Search among flap disc brands worldwide, from 58.4% to 49%.

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Diablo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Diablo

1 branded search term

  • diablo

How the Brand Demand Index is measured

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