Brandwave

How popular isDiablo?

In September 2026, people searched for Diablo by name about 684,000 times worldwide, a 48.7% increase from the previous year. These searches made up 0.85% of all global drill bits brand searches, placing Diablo fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about drill bits brands, Diablo appeared in one of the five answers.

Search and AI answers in September 2026

Diablo is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. MilwaukeeShare of searches 41.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 32.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BoschShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. IrwinShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DiabloShare of searches 0.85%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top drill bits brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Diablo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Bosch2nd
  3. Milwaukee3rd
  4. Irwin4th
  5. Diablo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diablo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about drill bits brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drill bits brands compete with Diablo?

Diablo against drill bits brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt, Bosch, Irwin, Diablo. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltBoschIrwinDiablo
Oct 202541.7%32.5%18.7%6%1%
Nov 202547.5%29.9%17.3%4.5%0.77%
Dec 202544.5%35.3%15.8%3.8%0.61%
Jan 202639%37.2%17.8%5%0.96%
Feb 202643.3%33.8%15.9%6.3%0.88%
Mar 202643.6%33.9%16.5%5.1%0.87%
Apr 202645.7%30.1%17.9%5.6%0.78%
May 202643.6%33.9%16.2%5.1%1.1%
Jun 202641.5%32.6%18.6%6%1.3%
Jul 202639.3%37.1%17.1%5.6%0.79%
Aug 202640.7%32%18.7%7.7%0.83%
Sep 202641.5%32.9%18.5%6.1%0.85%

  1. 1.Milwaukee

    41.5%

    Held 1st. 6.8K estimated branded searches, -0.73% vs prior month. Share +0.9 points.

  2. 2.DeWalt

    32.9%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Bosch

    18.5%

    Held 3rd. 3K estimated branded searches, -3.8% vs prior month. Share -0.2 points.

  4. 4.Irwin

    6.1%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -1.6 points.

  5. 5.Diablo

    0.85%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Diablo, Milwaukee and DeWalt sell other things too, so only their searches that name this product count here, like “diablo masonry bit”.

Compare popularity between Diablo and its closest rivals

Every comparison with Diablo

18 comparisons

How has branded search demand for Diablo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Diablo worldwide rose from 460K to 684K.
  • Across the 12 months ending September 2026, Diablo’s share of searches among drill bits brands worldwide held steady, from 1% to 0.85%.

How did search popularity change for drill bits brands worldwide in September 2026?

4 changes

  1. In September 2026, DeWalt gained share of searches among drill bits brands worldwide, from 32% to 32.9%.

  2. In September 2026, Milwaukee gained share of searches among drill bits brands worldwide, from 40.7% to 41.5%.

  3. In September 2026, Irwin lost share of searches among drill bits brands worldwide, from 7.7% to 6.1%.

  4. Estimated monthly branded searches for Diablo worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are Diablo’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Diablo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • diablo
  • diablo flap disc
  • diablo forstner bit
  • diablo hole saw
  • diablo hole saw kit
  • diablo masonry bit
  • diablo sanding block
  • diablo sanding disc
  • diablo sanding paper
  • diablo sanding sponge
  • diablo sandpaper
  • diablo saw blade

Do you work for Diablo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Diablo compete?

Diablo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hole saw brands2nd of 618.5%Show ranking
Saw blade brands2nd of 820.3%Show ranking
Drill bits brands5th of 50.85%Shown above
Sandpaper brands6th of 68%Show ranking
Sanding block brands5th of 51.6%Show ranking
Flap disc brands4th of 56.2%Show ranking
Forstner bit brands1st of 553.8%Show ranking
Sanding sponge brands2nd of 416.7%Show ranking
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Is Diablo your brand?

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