How popular isDiablo in search?
In September 2026, there were an estimated 673K branded searches for Diablo worldwide which is up 49.6% over the last 12 months. Diablo holds 69.9% estimated Share of Search among sanding sponge brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Diablo69.9%
- Festool25.6%
Mirka3.4%- Norton Abrasives1%
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Which sanding sponge brands compete with Diablo?
Share of Search by month for Diablo, Festool, Mirka. The figures are in the table below the chart.
View monthly share of search table
| Month | Diablo | Festool | Mirka | Norton Abrasives |
|---|---|---|---|---|
| Oct 2025 | 56.1% | 37.6% | 5.1% | 1.2% |
| Nov 2025 | 56.2% | 37.6% | 5.1% | 1.1% |
| Dec 2025 | 70% | 25.6% | 3.4% | 0.97% |
| Jan 2026 | 64.9% | 29% | 4.8% | 1.2% |
| Feb 2026 | 65% | 29.1% | 4.8% | 1.2% |
| Mar 2026 | 56.1% | 37.5% | 5% | 1.4% |
| Apr 2026 | 65% | 29.1% | 4.8% | 1.2% |
| May 2026 | 69.7% | 25.5% | 3.4% | 1.4% |
| Jun 2026 | 60.7% | 33.2% | 4.5% | 1.6% |
| Jul 2026 | 64.7% | 28.9% | 4.8% | 1.6% |
| Aug 2026 | 64.7% | 28.9% | 4.8% | 1.6% |
| Sep 2026 | 69.9% | 25.6% | 3.4% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.9% | 673K | +49.6% | +5.2 points | |
| 2, held 2nd | 25.6% | 246K | +22.4% | -3.3 points | |
| 3, held 3rd | 3.4% | 33.1K | 0% | -1.3 points | |
| 4, held 4th | 1% | 10K | -12.3% | -0.6 points |
1.
69.9%
Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share +5.2 points.
2.Festool
25.6%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -3.3 points.
3.
Mirka3.4%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
1%
Held 4th. 10K estimated branded searches, -12.3% vs prior month. Share -0.6 points.
Compare search popularity between Diablo and its closest rivals
How has branded search demand for Diablo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Diablo worldwide rose from 450K to 673K.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sanding sponge brands worldwide increased from 56.1% to 69.9%.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sanding sponge brands worldwide peaked at 70% in December 2025 and was lowest at 56.1% in March 2026.
How did search popularity change for sanding sponge brands worldwide in September 2026?
4 changes
In September 2026, Diablo gained estimated Share of Search among sanding sponge brands worldwide, from 64.7% to 69.9%.
In September 2026, Festool lost estimated Share of Search among sanding sponge brands worldwide, from 28.9% to 25.6%.
In September 2026, Mirka lost estimated Share of Search among sanding sponge brands worldwide, from 4.8% to 3.4%.
In September 2026, Norton Abrasives lost estimated Share of Search among sanding sponge brands worldwide, from 1.6% to 1%.
Where does Diablo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hole saw brands | 3rd of 6 | 19.2% | Show ranking |
| Saw blade brands | 3rd of 6 | 23.3% | Show ranking |
| Forstner bit brands | 2nd of 3 | 25.2% | Show ranking |
| Masonry bits brands | 2nd of 3 | 25.2% | Show ranking |
| Flap disc brands | 2nd of 4 | 49% | Show ranking |
| Sanding sponge brands | 1st of 4 | 69.9% | Shown above |
| Sanding block brands | 1st of 3 | 70.7% | Show ranking |
| Sandpaper brands | 1st of 3 | 70.7% | Show ranking |
How is Diablo measured?
Brandwave collects information about searches that people make online using Diablo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- diablo
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