Sanding sponge brands:Which are searched most?
In September 2026, Norton was the most searched among sanding sponge brands worldwide, with an estimated 943K branded searches and 49.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the sanding sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norton, Diablo, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | Diablo | Festool | Mirka |
|---|---|---|---|---|
| Oct 2025 | 57.7% | 24.1% | 16.1% | 2.2% |
| Nov 2025 | 54.7% | 25.7% | 17.2% | 2.3% |
| Dec 2025 | 49.9% | 35.4% | 12.9% | 1.7% |
| Jan 2026 | 55.4% | 29.3% | 13.1% | 2.2% |
| Feb 2026 | 52.2% | 31.4% | 14.1% | 2.3% |
| Mar 2026 | 53.6% | 26.4% | 17.7% | 2.4% |
| Apr 2026 | 48.2% | 34.1% | 15.2% | 2.5% |
| May 2026 | 44% | 39.6% | 14.5% | 1.9% |
| Jun 2026 | 50.6% | 30.5% | 16.7% | 2.2% |
| Jul 2026 | 52.2% | 31.4% | 14% | 2.3% |
| Aug 2026 | 54.1% | 30.2% | 13.5% | 2.2% |
| Sep 2026 | 49.8% | 35.5% | 13% | 1.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 943K | +16.9% | -4.4 points | |
| 2, held 2nd | 35.5% | 673K | +49.6% | +5.3 points | |
| 3, held 3rd | 13% | 246K | +22.4% | -0.5 points | |
| 4, held 4th | 1.7% | 33.1K | 0% | -0.5 points |
1.
Norton49.8%
Held 1st. 943K estimated branded searches, +16.9% vs prior month. Share -4.4 points.
2.
Diablo
35.5%
Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +5.3 points.
3.Festool
13%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share -0.5 points.
4.
Mirka1.7%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between leading brands
Which brand is most popular in search among sanding sponge brands worldwide?
4 brands
In September 2026, Norton was the most searched among sanding sponge brands worldwide, with an estimated 943K branded searches and 49.8% estimated Share of Search within this set. Diablo is in 2nd place, 14.3 percentage points behind at 35.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Norton | 57.7% → 49.8% | 57.7%Oct 2025 | 44%May 2026 | 1st |
| Diablo | 24.1% → 35.5% | 39.6%May 2026 | 24.1%Oct 2025 | 2nd |
| Festool | 16.1% → 13% | 17.7%Mar 2026 | 12.9%Dec 2025 | 3rd |
| Mirka | 2.2% → 1.7% | 2.5%Apr 2026 | 1.7%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among sanding sponge brands worldwide decreased from 57.7% to 49.8%.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sanding sponge brands worldwide increased from 24.1% to 35.5%.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding sponge brands worldwide decreased from 16.1% to 13%.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among sanding sponge brands worldwide peaked at 57.7% in October 2025 and was lowest at 44% in May 2026.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sanding sponge brands worldwide peaked at 39.6% in May 2026 and was lowest at 24.1% in October 2025.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding sponge brands worldwide peaked at 17.7% in March 2026 and was lowest at 12.9% in December 2025.
- Across the 12 months ending September 2026, Mirka held steady: its estimated Share of Search among sanding sponge brands worldwide moved less than 0.5 percentage points.
How did search popularity change for sanding sponge brands worldwide in September 2026?
4 changes
In September 2026, Diablo gained estimated Share of Search among sanding sponge brands worldwide, from 30.2% to 35.5%.
In September 2026, Norton lost estimated Share of Search among sanding sponge brands worldwide, from 54.1% to 49.8%.
Festool’s estimated Share of Search among sanding sponge brands worldwide has lost ground for 3 months in a row, from 16.7% to 13% in September 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
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