How popular isFestool in search?
In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 25.6% estimated Share of Search among sanding sponge brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Diablo70%
- Festool25.6%
Mirka3.4%
Norton Abrasives0.94%
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Which sanding sponge brands compete with Festool?
Share of Search by month for Diablo, Festool, Mirka. The figures are in the table below the chart.
View monthly share of search table
| Month | Diablo | Festool | Mirka | Norton Abrasives |
|---|---|---|---|---|
| Oct 2025 | 56.2% | 37.6% | 5.1% | 1.1% |
| Nov 2025 | 56.3% | 37.7% | 5.1% | 0.99% |
| Dec 2025 | 70.1% | 25.6% | 3.4% | 0.83% |
| Jan 2026 | 65% | 29.1% | 4.8% | 1.1% |
| Feb 2026 | 65.1% | 29.1% | 4.8% | 1% |
| Mar 2026 | 56.1% | 37.6% | 5.1% | 1.2% |
| Apr 2026 | 65% | 29.1% | 4.8% | 1.1% |
| May 2026 | 69.8% | 25.5% | 3.4% | 1.2% |
| Jun 2026 | 60.8% | 33.2% | 4.5% | 1.5% |
| Jul 2026 | 64.8% | 29% | 4.8% | 1.5% |
| Aug 2026 | 64.8% | 29% | 4.8% | 1.5% |
| Sep 2026 | 70% | 25.6% | 3.4% | 0.94% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70% | 673K | +49.6% | +5.2 points | |
| 2, held 2nd | 25.6% | 246K | +22.4% | -3.4 points | |
| 3, held 3rd | 3.4% | 33.1K | 0% | -1.3 points | |
| 4, held 4th | 0.94% | 9K | -10.9% | -0.5 points |
1.
70%
Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share +5.2 points.
2.Festool
25.6%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -3.4 points.
3.
Mirka3.4%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
0.94%
Held 4th. 9K estimated branded searches, -10.9% vs prior month. Share -0.5 points.
Compare search popularity between Festool and its closest rivals
Every comparison with Festool
27 comparisons
- Craftsman vs Festool
- DeWalt vs Festool
- Diablo vs Festool
- Einhell vs Festool
- Festool vs Freud
- Festool vs Karcher
- Festool vs Makita
- Festool vs Milwaukee
- Festool vs Ryobi
- Black and Decker vs Festool
- Festool vs Shop-Vac
- Festool vs Kobalt
- Amana vs Festool
- Festool vs Nilfisk
- Festool vs RIDGID
- Clarke vs Festool
- Festool vs Grizzly
- Festool vs Mirka
- Festool vs Hilti
- Festool vs Klingspor
- Festool vs Norton Abrasives
- Evolution vs Festool
- Festool vs Jet
- Festool vs Triton
- Bosch vs Festool
- Festool vs Harvey
- Domino vs Festool
How has branded search demand for Festool changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding sponge brands worldwide decreased from 37.6% to 25.6%.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding sponge brands worldwide peaked at 37.7% in November 2025 and was lowest at 25.5% in May 2026.
How did search popularity change for sanding sponge brands worldwide in September 2026?
4 changes
In September 2026, Diablo gained estimated Share of Search among sanding sponge brands worldwide, from 64.8% to 70%.
In September 2026, Festool lost estimated Share of Search among sanding sponge brands worldwide, from 29% to 25.6%.
In September 2026, Mirka lost estimated Share of Search among sanding sponge brands worldwide, from 4.8% to 3.4%.
In September 2026, Norton Abrasives lost estimated Share of Search among sanding sponge brands worldwide, from 1.5% to 0.94%.
Where does Festool compete?
How is Festool measured?
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- festool
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Is Festool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.