Brandwave

Clarke vs Festool:Which is searched more?

In September 2026, Festool had more branded searches than Clarke among floor sander brands worldwide. Festool was estimated to have 246K branded searches compared to Clarke’s 33.1K, and held a 25.8% Share of Search versus Clarke’s 3.5%. These are worldwide searches for English-language branded terms.

Share of Search among floor sander brands worldwide in September 2026Which is more popular in search, Clarke or Festool?
Clarke3.5%33.1K searches
vs
Festool25.8%246K searches

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Which is more popular in search, Clarke or Festool?

Compare the floor sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clarke and Festool among floor sander brands worldwide, by month

Share of Search by month for Festool, Clarke. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltFestoolClarke
Oct 202566.8%29.9%3.3%
Nov 202571.1%26%2.9%
Dec 202574.7%22.3%3%
Jan 202670.7%25.8%3.5%
Feb 202671.1%26%2.9%
Mar 202666.8%29.9%3.3%
Apr 202670.7%25.8%3.5%
May 202669.5%25.4%5.1%
Jun 202670.7%25.8%3.5%
Jul 202670.7%25.8%3.5%
Aug 202674.2%22.2%3.6%
Sep 202670.7%25.8%3.5%

How has the Clarke and Festool comparison changed over the last 12 months?

  • Festool was ahead of Clarke in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clarke’s estimated Share of Search among floor sander brands worldwide moved from 3.3% to 3.5%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among floor sander brands worldwide moved from 29.9% to 25.8%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for floor sander brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among floor sander brands worldwide, from 22.2% to 25.8%.

Other head-to-heads among floor sander brands

How each brand is measured

Brandwave collects information about searches that people make online using Clarke’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarke

1 branded search term

  • clarke

Festool

1 branded search term

  • festool

How the Brand Demand Index is measured

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