Brandwave

How popular isFestool?

In September 2026, people searched for Festool by name about 372,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 2.9% of all global mitre saw searches, placing Festool seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about mitre saws, Festool appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Festool is the seventh most searched of 9 competitors and the seventh most recommended in AI answers.

  1. MakitaShare of searches 43.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 24.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MilwaukeeShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. RyobiShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. FestoolShare of searches 2.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top mitre saws in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Festool is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Bosch2nd
  3. Makita3rd
  4. Ryobi4th
  5. Milwaukee5th
  6. Metabo6th
  7. Festool7th
  8. Evolution–
  9. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mitre saws

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mitre saws compete with Festool?

Festool against mitre saws worldwide, by month

Share of searches by month for Makita, DeWalt, Milwaukee, Ryobi, Bosch, Evolution, Festool. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeRyobiBoschEvolutionFestoolMetaboTriton
Oct 202539.4%26.8%12.8%6.6%5.3%3.1%4%2%0.09%
Nov 202542.8%24.5%12.2%6.9%4.7%3.3%3.7%1.8%0.05%
Dec 202541.8%24.6%12.2%6.8%5.7%3.3%3.5%2.1%0.06%
Jan 202640%27.8%11.6%6.7%5.4%3.1%3.4%2%0.06%
Feb 202639.8%31.2%11.3%5.2%4.5%3.1%3.3%1.6%0.05%
Mar 202638.9%29.8%11.4%6.2%5.2%3.6%3.2%1.5%0.05%
Apr 202637.7%31.8%10.9%6.1%5%3.5%3.1%1.9%0.05%
May 202637.9%30%11.3%7.3%5%3.6%3.1%1.9%0.06%
Jun 202639.2%28.4%11.7%7.7%5.4%3%2.6%2%0.05%
Jul 202641.2%27.1%11.2%6.9%5.7%3.2%3%1.7%0.05%
Aug 202638.9%26.3%11.7%7.7%6.6%3.7%3.2%1.9%0.05%
Sep 202643.1%24.2%12.5%7%5%3.4%2.9%1.8%0.07%

  1. 1.Makita

    43.1%

    Held 1st. 70.6K estimated branded searches, +21.1% vs prior month. Share +4.2 points.

  2. 2.DeWalt

    24.2%

    Held 2nd. 39.7K estimated branded searches, +0.76% vs prior month. Share -2.1 points.

  3. 3.Milwaukee

    12.5%

    Held 3rd. 20.5K estimated branded searches, +17.2% vs prior month. Share +0.8 points.

  4. 4.Ryobi

    7%

    Held 4th. 11.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Bosch

    5%

    Held 5th. 8.2K estimated branded searches, -16.8% vs prior month. Share -1.6 points.

  6. 6.Evolution

    3.4%

    Held 6th. 5.5K estimated branded searches, -0.54% vs prior month. Share -0.3 points.

  7. 7.Festool

    2.9%

    Held 7th. 4.7K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Metabo

    1.8%

    Held 8th. 2.9K estimated branded searches, +1.7% vs prior month. Share -0.1 points.

  9. 9.Triton

    0.07%

    Held 9th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

Festool, Makita and 3 other brands sell other things too, so only their searches that name this product count here, like “festool mitre saw”.

Compare popularity between Festool and its closest rivals

Every comparison with Festool

53 comparisons

How has branded search demand for Festool changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 453K to 372K.
  • Across the 12 months ending September 2026, Festool’s share of searches among mitre saws worldwide decreased from 4% to 2.9%.
  • Across the 12 months ending September 2026, Festool’s share of searches among mitre saws worldwide peaked at 4% in October 2025 and was lowest at 2.6% in June 2026.
  • Across the 12 months ending September 2026, Festool fell from 6th to 7th among mitre saws worldwide.

How did search popularity change for mitre saws worldwide in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among mitre saws worldwide, from 38.9% to 43.1%.

  2. In September 2026, Milwaukee gained share of searches among mitre saws worldwide, from 11.7% to 12.5%.

  3. In September 2026, DeWalt lost share of searches among mitre saws worldwide, from 26.3% to 24.2%.

  4. In September 2026, Bosch lost share of searches among mitre saws worldwide, from 6.6% to 5%.

  5. In September 2026, Ryobi lost share of searches among mitre saws worldwide, from 7.7% to 7%.

  6. Estimated monthly branded searches for Evolution worldwide rose 21.4% over 12 measured months, from 4.5K to 5.5K in September 2026.

How are Festool’s branded searches counted?

44 search terms

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • festool
  • festool belt sander
  • festool bench saw
  • festool biscuit joiner
  • festool circle cutter
  • festool circular saw
  • festool compound miter saw
  • festool detail sander
  • festool domino
  • festool drum sander
  • festool drywall gun
  • festool drywall sander
  • festool drywall screw gun
  • festool dust collector
  • festool dust extractor
  • festool ets
  • festool floor sander
  • festool hand planer
  • festool hand sander
  • festool jobsite table saw
  • festool mitre saw
  • festool mortiser
  • festool orbital sander
  • festool palm sander
  • festool panel saw
  • festool planer
  • festool power tools
  • festool reciprocating saw
  • festool rotex
  • festool router
  • festool router circle jig
  • festool router table
  • festool sander
  • festool sanding block
  • festool sanding disc
  • festool sanding pads
  • festool sanding sponge
  • festool sandpaper
  • festool sliding table saw
  • festool table saw

1–40 of 44

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How the Brand Demand Index is measured

Where does Festool compete?

Festool is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands2nd of 723.2%Show ranking
Sander brands6th of 79.1%Show ranking
Circular saw brands5th of 613.2%Show ranking
Mitre saws7th of 92.9%Shown above
Reciprocating saw brands10th of 100.33%Show ranking
Table saws6th of 96.5%Show ranking
Track saw brands2nd of 822.6%Show ranking
Biscuit joiner brands1st of 1037%Show ranking
Wood router brands5th of 66%Show ranking
Router table brands7th of 101.7%Show ranking
Hand planer brands5th of 107.6%Show ranking
Belt sander brands8th of 82.8%Show ranking
Dust extractor brands1st of 927.9%Show ranking
Dust collector brands6th of 64.2%Show ranking
Palm sander brands2nd of 430.1%Show ranking
Industrial vacuums1st of 558.9%Show ranking
Drywall gun brands4th of 41.9%Show ranking
Sandpaper brands2nd of 622%Show ranking
Drywall sander brands2nd of 632.1%Show ranking
Sanding block brands4th of 52%Show ranking
Panel saw brands9th of 102%Show ranking
Hand sander brands6th of 78.4%Show ranking
Router circle jig brands6th of 70.51%Show ranking
Floor sander brands6th of 72.9%Show ranking
Chain mortiser brands3rd of 56.6%Show ranking
Sanding sponge brands3rd of 416.7%Show ranking
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